Community Liaison

About the Role

The Community Liaison is responsible for building and maintaining strong referral relationships to drive admissions to the skilled nursing facility. This role focuses on short-term rehabilitation growth through community outreach and designated hospitals while promoting the facility's clinical programs, outcomes, and patient-centered care.

Responsibilities

• Develop and maintain relationships with community referral sources as identified by a monthly and quarterly marketing plan.
• Serve as the primary point of contact for referral sources and community partners
• Conduct regular in-person visits to referral partners to promote facility services and outcomes
• Track and follow up on referral opportunities to maximize admissions
• Represent the facility at community events, healthcare meetings, and networking opportunities
• Educate referral sources and families on the facility's clinical programs, therapy services, and specialty care offerings
• Coordinate and host tours for families, referral partners, and community stakeholders
• Collaborate with leadership to execute marketing strategies aligned with census goals
• Work closely with the admissions team to ensure smooth referral intake and timely communication
• Assist with pre-admission screening and information gathering as needed
• Support family decision-making by providing accurate, compassionate information
• Monitor market trends, competitor activity, and referral patterns
• Maintain accurate records of referral activity and outcomes
• Provide regular reports on outreach efforts, admissions pipeline, and census impact
• Ensure all marketing activities comply with federal and state regulations (including HIPAA and anti-kickback statutes)
• Maintain professional, ethical standards in all interactions

Qualifications

• Bachelor's degree in marketing, healthcare administration, communications, or related field (or equivalent experience)
• Experience in skilled nursing or hospital marketing or admission position
• Experience in organizing community events (internal and external) to assist with organically growing census
• Strong interpersonal, communication, and relationship-building skills
• Ability to work independently and manage time effectively
• Valid driver's license and reliable transportation
• Preferred experience in skilled nursing, post-acute care, or short-term rehabilitation marketing
• Knowledge of Medicare, managed care, and insurance
• Familiarity with CRM or referral tracking systems

Skills

• Relationship-based sales approach
• Excellent verbal and written communication
• Strategic thinking and problem-solving
• Professional presentation and public speaking skills
• Results-driven with strong follow-through

Performance Metrics

• Admissions volume and referral conversion rates
• Growth of targeted referral relationships
• Responsiveness and satisfaction of referral partners
• Contribution to census and occupancy goals

Physical & Work