Community Liaison

About the Role

Edenbrook Second Ave, a well-established and trusted provider in the skilled nursing space located in Kingston, PA, is seeking a Community Liaison to build and maintain strong referral relationships to drive admissions to the skilled nursing facility. This role focuses on short-term rehabilitation growth through community outreach and designated hospitals while promoting the facility's clinical programs, outcomes, and patient-centered care.

Responsibilities

• Referral & Relationship Management:
  • Develop and maintain relationships with community referral sources as identified by a monthly and quarterly marketing plan.
  • Serve as the primary point of contact for referral sources and community partners.
  • Conduct regular in-person visits to referral partners to promote facility services and outcomes.
  • Track and follow up on referral opportunities to maximize admissions.
• Marketing & Outreach:
  • Represent the facility at community events, healthcare meetings, and networking opportunities.
  • Educate referral sources and families on the facility's clinical programs, therapy services, and specialty care offerings.
  • Coordinate and host tours for families, referral partners, and community stakeholders.
  • Collaborate with leadership to execute marketing strategies aligned with census goals.
• Admissions Support:
  • Work closely with the admissions team to ensure smooth referral intake and timely communication.
  • Assist with pre-admission screening and information gathering as needed.
  • Support family decision-making by providing accurate, compassionate information.
• Market Intelligence & Reporting:
  • Monitor market trends, competitor activity, and referral patterns.
  • Maintain accurate records of referral activity and outcomes.
  • Provide regular reports on outreach efforts, admissions pipeline, and census impact.
• Compliance & Ethics:
  • Ensure all marketing activities comply with federal and state regulations (including HIPAA and anti-kickback statutes).
  • Maintain professional, ethical standards in all interactions.
• Performance Metrics:
  • Admissions volume and referral conversion rates.
  • Growth of targeted referral relationships.
  • Responsiveness and satisfaction of referral partners.
  • Contribution to census and occupancy goals.
• Physical & Work Requirements:
  • Frequent travel within the local service area.
  • Ability to attend meetings and events outside regular business hours as needed.

Requirements

• Bachelor's degree in marketing, healthcare administration, communications, or related field (or equivalent experience).
• Experience in skilled nursing or hospital marketing or admission position.
• Experience in organizing community events (internal and external) to assist with organically growing census.
• Strong interpersonal, communication, and relationship-building skills.
• Ability to work independently and manage time effectively.
• Valid driver's license and reliable transportation.

Preferred Qualifications

• Experience in skilled nursing, post-acute care, or short-term rehabilitation marketing.
• Knowledge of Medicare, managed care, and insurance.
• Familiarity with CRM or referral tracking systems.

Skills & Competencies

• Relationship-based sales approach.
• Excellent verbal and written communication.
• Strategic thinking and problem-solving.
• Professional presentation and public speaking skills.
• Results-driven with strong follow-through.