Community Liaison

About the role

At Crossbridge Hospice, we believe a role is truly fulfilling when it aligns with your personal values, reflects your interests, leverages your strengths, and supports your professional growth. Our mission—people caring for people—guides everything we do. We are committed to cultivating a workplace where individuals feel empowered to thrive, both personally and professionally. The Community Liaison serves as a vital connector between our healthcare services and the community, driving business development and managing both inbound and outbound communications. This role acts as the local market leader for B2B (business-to-business), B2C (business-to-consumer), and DTC (direct-to-consumer) engagement, representing our organization to referral partners, patients, and caregivers.

Responsibilities

• Business Development & Outreach:
  • Identify opportunities for in-services in the healthcare community and coordinate their implementation with appropriate persons.
  • Build and maintain strong relationships with referral sources such as hospitals, physician offices, senior living communities, and other healthcare providers.
  • Identify and pursue new business opportunities to grow patient census across service lines.
  • Represent the organization at community events, health fairs, and professional networking functions.
• Patient & Family Engagement:
  • Educate patients, families, caregivers, and legal representatives (POAs, guardians) on the benefits and services offered through Hospice.
  • Serve as a compassionate and knowledgeable resource to guide families through the enrollment process.
• Communication & Coordination:
  • Develop relationships with medical staff offices, hospitals, and nursing homes; act as a consultant to medical staff and hospital committees to provide hospice and end-of-life information.
  • Facilitate seamless communication between referral sources and internal clinical teams.
  • Ensure timely follow-up on referrals and maintain accurate documentation of outreach activities.
• Market Leadership:
  • Provide formal and informal education opportunities with physicians, physician office staff, hospital social workers/discharge planners/patient unit staff, nursing home staff, and staff in community agencies.
  • Collect and analyze data of referral patterns from all referral sources, including physicians, social workers, discharge planners, hospital vs. community physicians, and SNFs.
  • Maintain a thorough knowledge of the community’s healthcare market, competition, consumer demands, and governmental policies influencing outreach goals and patient/family access.
  • Act as the face of the organization in the local market, promoting brand awareness and trust.
  • Monitor market trends and competitor activity to inform strategic planning.

Requirements

• Proven experience in healthcare marketing, sales, or community outreach—preferably in home health, hospice, or a related field.
• Demonstrated ability to meet or exceed performance goals and key performance indicators (KPIs), including:
  • Referral volume targets
  • Patient admission and conversion rates
  • Community engagement metrics
  • Timely follow-up and documentation standards
  • Relationship development with referral sources
• Strong interpersonal and communication skills, with the ability to engage diverse audiences.
• Knowledge of Medicare/Medicaid and other payer sources is a plus.
• Knowledge of Hospice eligibility and levels of care is preferred.
• Knowledge of customer referral source (CRM) management systems for activity tracking.
• Ability to work independently and collaboratively in a fast-paced environment.
• Valid driver’s license and reliable transportation required.

Preferred Qualifications

Preferred candidates will have a track record of using data to drive decisions, improve outreach strategies, and contribute to overall business development goals.

Benefits

• Competitive compensation + Bonus Incentive Plan
• Health, Dental, Vision, Disability & Life Insurance
• 401(k) Retirement Plan
• Tuition Reimbursement
• Professional Licensing & Certification Renewal Reimbursement
• Paid Time Off + Paid Holidays + Floating Holidays
• Mileage Reimbursement
• Supportive Team Environment
• Mission-driven leadership that values your voice and expertise
• Opportunities to grow

Culture & Values

Our people are the heartbeat of our mission. At Crossbridge Hospice, we recognize your unique talents, nurture your growth, and celebrate your compassion. Together, we’re building a community that leads with integrity and serves with heart.

• Clinician-led teams built on compassion and respect
• A supportive environment where every voice matters
• Commitment to dignity for patients, families, and staff
• Integrity and empathy at the core of all we do

Mission: To provide compassionate, patient-centered hospice care that honors the dignity of every individual; people caring for people.