Community Lead - Whitney Ranch
JETSET Pilates® · Rocklin, CA · 4 wk ago
On-siteOTHRFull-time
About the role
At JETSET Pilates, the Community Lead is responsible for introducing the brand to new markets, building meaningful local relationships, and creating experiences that inspire people to become part of the community. Working alongside the General Manager, this role drives local partnerships, community events, social media, and member engagement, helping launch a brand‑new studio and supporting its long‑term growth by building awareness, generating leads, and delivering an exceptional member experience.
Why this role matters: The General Manager leads the studio; the Community Lead grows the community around it. Together they create the culture, energy, and member experience that define JETSET Pilates.
Responsibilities
- Pre‑Opening | Launch the Market – Before the studio opens, you'll serve as JETSET's ambassador throughout the community by:
- Building relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.
- Planning and executing community activations, pop‑ups, and tabling events.
- Supporting JETSET On The Mat community classes and creating memorable guest experiences.
- Capturing leads and helping build a strong founding member community.
- Creating engaging local social media content alongside the marketing team.
- Generating excitement and awareness leading into opening day.
- Post‑Opening | Grow the Community – Once the studio opens, your focus shifts toward converting community into membership by:
- Continuing to build partnerships that drive referrals and new memberships.
- Supporting local events and ongoing community engagement.
- Partnering with the General Manager to drive membership growth and studio goals.
- Following up with prospective members and supporting lead conversion.
- Delivering an exceptional member experience during in‑studio shifts.
- Supporting front desk operations while helping create a welcoming, elevated studio environment.
Who You Are
- Experience in hospitality, fitness, retail, events, marketing, or community engagement.
- Exceptional communication and relationship‑building skills.
- A passion for health, wellness, and boutique fitness.
- Strong organizational skills with the ability to manage multiple priorities.
- An entrepreneurial mindset and a proactive approach to problem‑solving.
- Flexibility to work mornings, evenings, weekends, and community events as needed.