Community Events Manager

Role Overview

The Community Events Manager exists to help Alabama Outdoors show up in our communities in meaningful, memorable ways. This role is responsible for planning, leading, and executing community-driven events that reflect the new AO identity—an active lifestyle brand rooted in people, purpose, and connection.

Core Event Ownership

• Party on the Porch (AO’s flagship community event)
• AO Days (store-specific or market-wide brand moments)
• Campus Events & College Activations
• In-Store Events (brand launches, community nights, workouts, family events)
• Pop-Ups & Local Partnerships
• Community Fitness & Lifestyle Events
• Seasonal & Market-Specific Activations

Key Responsibilities

• Event Strategy & Planning
• Plan, organize, and execute AO-led community events across multiple markets
• Evolve long-standing events (like Party on the Porch) to reflect the new AO brand
• Identify new event opportunities that align with AO’s active lifestyle focus
• Build and maintain a forward-looking event calendar for all locations
• Community Partnerships
• Build strong relationships with local gyms, studios, campuses, nonprofits, and brand partners
• Serve as a key point of contact for community collaborators and event partners
• Ensure partnerships feel authentic, mutually beneficial, and aligned with AO values
• Brand & Experience Standards
• Ensure every event reflects AO’s updated brand identity, hospitality standards, and culture
• Support stores in creating events that feel elevated, organized, and welcoming
• Act as a brand ambassador at events—setting the tone and experience in real time
• Execution & Logistics
• Manage event logistics including staffing needs, supplies, set-up, breakdown, and flow
• Work closely with store leadership to prepare teams for successful events
• Partner with Marketing to support promotion, signage, and storytelling
• Be present and hands-on at key events to lead, troubleshoot, and support
• Evaluation & Growth
• Track event performance and attendance
• Gather feedback from guests, store teams, and partners
• Use insights to refine future events and improve execution

Keys to Success in This Role

• Create Events That Feel Like AO
• Build Trust With Store Teams
• Show Up as a Leader
• Balance Creativity & Organization
• Strengthen Community Brand Presence

Who This Role Is For

• Someone who thrives in people-focused, high-energy environments
• Highly organized, detail-oriented, and adaptable
• Comfortable leading events and working cross-functionally
• Passionate about community, lifestyle brands, and creating experiences
• Willing to work evenings and weekends as needed for events

Execution of Core Events

• Party on the Porch → Four Minimum Per Year
• AO DAYS Collabs → Six Minimum Per Year
• Campus Connection Events → 4 Minimum Per Semester (Eight Per Year)
• In-Store Seasonal Pop-Ups → Flex Depending on Marketing Plans
• Plan Internal Structured Events
• The Leadership Gathering (Formerly Manager Meeting) (4 Per Year)
• Coordinate with Store Support for Monthly Lunch & Learns
• BHM Collective Meetings (2-3 Per Year)
• Assist Director of Culture & Experience with SSC Staff Parties

Schedule & Structure

• Schedule is remote with in-store days to oversee hospitality needs
• Flex Schedule on Week of Events
• One Hour Lunches Each Day
• Remote Work Days as Approved
• Based in-market with regular travel to all AO locations
• Reports to the Director of Culture & Experience
• Direct Staff Oversight
• Delegate Specific Needs to Store Support Manager
• Hotel Booking
• Manager Follow-Up