Community Engagement Specialist

About Girl Scouts, Hornets' Nest Council

Girl Scouts, Hornets' Nest Council is located in the Charlotte, NC area and serves nearly 8,000 girls and adults in eight counties across North and South Carolina. We have one focus, GIRLS! Our mission is to build girls of courage, confidence and character who make the world a better place.

Position Summary

The Community Engagement Specialist is a results-driven, recruitment professional responsible for expanding Girl Scout membership through strategic recruitment, community partnerships, and volunteer recruitment. This position is ideal for someone who enjoys networking, meeting new people, building long-term relationships, utilizing proven sales strategies and achieving measurable goals. Success is defined by recruiting new girls and volunteers, developing sustainable community partnerships, and growing membership within assigned geographic territories. The ideal candidate has experience in recruiting, sales, admissions, fundraising, or community outreach with measurable performance goals.

What Success Looks Like

• Meet or exceed monthly and annual recruitment goals for girl and adult membership.
• Develop a strong pipeline of prospective families, volunteers, schools, and community partners.
• Conduct daily outreach through phone calls, emails, networking, and in-person visits.
• Build lasting partnerships that generate recurring membership opportunities.
• Utilize Council support to plan and execute engaging recruitment events that convert prospects into registered members.
• Analyze recruitment data to identify growth opportunities and improve results.
• Represent Girl Scouts professionally throughout the community.
• Work collaboratively with internal departments to ensure exceptional member experience.

Key Responsibilities

• Recruitment & Sales
• Achieve monthly, quarterly, and annual membership recruitment goals.
• Recruit new girls, volunteers, and troops within assigned communities.
• Prospect daily through cold calls, warm leads, networking, referrals, and community engagement.
• Develop and maintain a robust recruitment pipeline using Salesforce and other CRM tools.
• Follow up consistently with prospective families and volunteers to increase conversion rates.
• Track recruitment metrics and adjust strategies to maximize results.
• Business Development
• Establish partnerships with schools, PTAs, childcare centers, faith-based organizations, community centers, libraries, businesses, and civic organizations.
• Secure opportunities for recruitment presentations, information sessions, and community events.
• Identify new markets and underserved communities for membership growth.
• Build long-term relationships that generate sustainable recruitment opportunities.

Qualifications

• Two or more years of experience in: Recruiting, Admissions, Membership Development, Sales, Community Relations with measurable performance goals.
• Proven ability to meet or exceed sales or recruitment targets.
• Excellent relationship-building and networking skills.
• Strong organizational and time management abilities.
• Self-motivated with the ability to work independently.
• Comfortable making cold calls and initiating conversations with new contacts.
• Excellent verbal and written communication skills.
• Public speaking and presentation experience.
• Valid driver's license and reliable transportation for daily local travel.

Performance Expectations

• Success in this role is measured by:
• Achievement of monthly membership goals.
• Recruitment of new girls and volunteers.
• Growth within assigned communities.
• Number and quality of community partnerships developed.
• Lead conversion rates.
• Recruitment event effectiveness.
• Customer satisfaction and member experience.
• Accurate CRM documentation and reporting.

Why You'll Love Working Here

• Remote work environment with Hybrid options.
• Medical, dental, and retirement benefits.
• Paid time off.
• Paid holidays and winter office closure.
• Professional development opportunities.
• Collaborative and mission-driven culture.
• The opportunity to make a lasting impact in your community every day.

Diversity, Equity, Inclusion, Access & Advocacy

Girl Scouts Hornet’s Nest Council is committed to building a diverse staff that reflects the communities we work with, and we value equity and inclusion in our workplace. We encourage applications from individuals in all groups and communities, different walks of life, and those belonging to communities historically excluded. As an organization committed to making the world a better place, it is essential that we incorporate a diverse, equitable and inclusive lens into all aspects of our work.