Community and Client Relations Specialist

Full-time: 32-40 hours/week

Reports to: Director of Missouri Slope at Home

About the role

The primary purpose of this position is to engage with prospective clients and their families to ensure they receive a comfortable home care experience with the quality care they deserve. The individual in this role will support our marketing strategies across various platforms, including developing digital content for social media and creating marketing collateral that aligns with Missouri Slope at Home’s brand identity.

Additionally, this role involves managing leads, completing contracts, and expanding home care services to drive organizational growth. The candidate will serve as the primary point of contact for clients and their families, effectively converting referrals into service admissions with a detailed service contract. A successful candidate will balance a consultative sales approach with community outreach and public relations by building referral networks, managing lead pipelines, and conducting community outreach activities.

Responsibilities

• Referral Source Development & Relationship Management
  • Cultivate and maintain strategic relationships with referral sources, including hospital case managers, discharge planners, social workers, skilled nursing facilities, hospices, and assisted living directors.
  • Conduct an established quota of face-to-face field sales visits and educational in-services weekly to ensure the agency remains top-of-mind.
  • Educate partners on the continuum of care and how home care services (e.g., companion care, dementia support) allow seniors to age safely in place.
• Sales Process & Client Intake
  • Manage the complete sales pipeline—from initial inquiry and lead generation through the booked assessment to the final Start of Care Services.
  • Conduct pre-admission client evaluations and in-home care assessments, identifying the client’s physical and emotional needs.
  • Collaborate internally with the Director, Nurse Manager, and Scheduling Coordinator as new clients are gained.
• Community Outreach & Brand Visibility
  • Plan and host public relations events, seminars, and health fairs to boost brand awareness and directly reach seniors and their families.
  • Actively engage with local senior centers, religious organizations, and community groups to provide educational resources.
• Performance Tracking & CRM Management
  • Utilize updated agency CRM and scheduling software to log daily call activities, track referral sources, and monitor lead conversion rates.
  • Provide weekly and monthly reports to franchise leadership, detailing activities, closed sales, and territory potential.
  • Monitor market trends and competitor activities to identify new opportunities for growth and innovation.
• Client Case Oversight
  • Ensure client contracts are complete and converted to service provision.
  • Serve as point of contact for future client needs and service plan changes.
  • Provide coordination and referral as needed to partner providers to ensure a well-rounded care plan, including services for Emergency Response Systems, Home health, Physical Therapy, Occupational Therapy, Transportation, and other necessary partners.

Requirements

• Must be at least 18 years of age.
• Associate degree in Marketing, Healthcare Administration, Business, Communications, Human Services, or a related field.
• Two to five years of experience in sales, healthcare marketing, admissions, case management, customer relations, or public relations preferred.
• Valid driver’s license with an acceptable driving record and reliable transportation.
• Ability to travel throughout the service area for community outreach, client visits, and networking activities.
• Proficiency with Microsoft Office Suite, Outlook, CRM software, social media platforms, and other business applications.
• Employees are required to receive the annual influenza vaccination as a condition of employment. Successful candidates must either get the vaccination (covered by the employer), provide proof of a current vaccination, or obtain an approved accommodation.

Skills

• Excellent verbal and writing skills, as well as strong organizational abilities.
• Capable of effectively communicating and working with a diverse range of individuals, including geriatric populations, people with special needs, and those requiring memory care support.
• Ability to work well with minimal supervision and effectively manage workflow.
• Ability to make independent decisions when necessary.
• Engage and recruit new residents by maintaining consistent leads in organizational software.
• Cultivate referrals through community outreach with healthcare professionals and other senior living organizations.
• Coordinate with internal teams to ensure a smooth transition to care.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable qualified individuals with disabilities to perform the essential functions.

• Physical Demands
  • Regularly sit, stand, walk, use hands and fingers to operate office equipment and technology, reach with hands and arms, communicate effectively, and hear conversations in person and by telephone.
  • Frequent movement between office, community, and client settings; ability to bend, stoop, kneel, crouch, balance, and occasionally crawl as needed.
  • Regularly lift and carry objects weighing up to 25 pounds and occasionally lift or move up to 50 pounds.
  • Push, pull, climb stairs and ladders, work at short heights, and operate a motor vehicle.
  • Sufficient manual dexterity and motor skills to perform administrative duties, provide training, assist with client needs, and complete required documentation.
  • Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
  • Ability to safely perform all essential functions of a Personal Care Assistant (PCA)/Qualified Service Provider (QSP) when necessary.
• Work Environment
  • Various settings, including an office, community locations, or the homes of potential clients.
  • Work shifts and locations may vary based on the needs of the customers and/or the agency.
  • Travel to clients' homes or other outreach destinations.
  • Exposure to plants, animals, dust, and other allergens.

Benefits

• Health, dental, vision, & life insurance coverage (varies by hours)
• Flexible spending account (FSA)
• Health savings account (HSA)
• Employee Assistance Program (EAP)
• 403(b) retirement plan with employer matching contribution
• Paid Time Off (PTO)
• Holiday pay
• Shift differential
• CNA certification reimbursement