Communications & Marketing Specialist

Responsibilities

• Develops marketing and communication plans to promote the vision, mission, goals and achievements of a school, college, department, alumni or University program directly engaged in instruction, research or outreach.
• Researches, designs and composes content for dissemination through a variety of mediums, such as internal or external publications, brochures, posters, newsletters, websites, presentations, development/fundraising materials, press packages, or broadcast media.
• Collaborates with campus partners to coordinate the production of materials to include content/style editing, designing, printing, photography and/or copywriting.
• Coordinates marketing and communication calendars, production schedules and deadlines, including coordination of work carried out by external vendors.
• Sets up and submits material to journals, associations or other external media, either proactively or in response to requests.
• Evaluates effectiveness of communications, public relations, and/or marketing programs.
• Prepares press releases and participates in public relations activities, in conjunction with University staff.
• Plans and organizes special events and meetings, as well as participation at conferences or trade shows.
• Maintains files, databases and electronic records of materials.
• May develop and manage a unit budget as well as assist with preparation of contract or grant proposals.

Qualifications

• Bachelor's Degree In Journalism, Communications, Marketing or a related field and 2 years of experience in marketing and communications services to include print journalism.
• Substitutions allowed for experience: Yes, when a candidate has the required education, but lacks the required experience, they may normally apply additional appropriate education toward the experience requirement, at a rate of one (1) year relevant education per year of required experience.