Communications & Marketing Specialist

Raleigh, NC • Hybrid eligible

About the Department

The Institute for Transportation Research and Education (ITRE) is a North Carolina State University institutional research center located on the University’s Centennial Campus. ITRE conducts surface, water, and air transportation research, provides professional training and educational opportunities, and collaborates with transportation professionals worldwide. Authorized by the NC General Assembly in 1976 and chartered by the UNC System Board of Governors in 1978, ITRE has operated as an NC State institute since 2012. ITRE is committed to leadership in transportation issues through analytical thinking, technology integration, and cultivating professionals dedicated to excellence in transportation.

Responsibilities

• Marketing & Content Creation
  • Create digital ads, outreach materials, graphics, short-form videos, and strategic messaging to drive traffic to ITRE resources, events, and classes.
  • Collaborate with graphic designers and video producers on the ITRE Creative Team to produce graphics and videos for public outreach.
  • Develop and implement marketing plans for safety campaigns and events; serve as Chair of the NC Traffic Safety Conference Marketing Subcommittee.
• Social Media
  • Craft engaging content (copy, images, short-form video) for ITRE pages.
  • Monitor social channels, respond to comments/messages, and foster a positive, active community.
  • Develop and execute a comprehensive social media strategy aligned with broader marketing goals and brand identity.
• Email Newsletters
  • Write email newsletters, including the monthly Traffic Safety Advocate, NCTSC, RailTAP, and the quarterly LTAP newsletter.
  • Manage contact lists for various ITRE groups.
• Evaluation & Reporting
  • Optimize website content, campaigns, and digital ads for SEO; research and implement content recommendations to increase reach.
  • Evaluate effectiveness of communications efforts, develop approaches to improve outcomes, and implement improvements.
  • Assist staff with quarterly reports.
• Events
  • Attend ITRE-sponsored events (average one day/month and 3-5 annual conferences) to take photos and write about them, including:
    • NC Traffic Safety Conference (biennial 2.5-day conference)
    • NC World Day of Remembrance
    • LTAP, AirTAP, and RailTAP classes
    • Community and professional meetings
• Other tasks and responsibilities may be assigned based on organizational needs and evolving priorities.

Requirements

• Bachelor’s degree and two years of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
• Excellent written and oral communication skills.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Strong editing and proofreading skills.
• Social media management experience.
• Excellent organizational skills and strong attention to detail.
• Valid NC Driver’s License.

Preferred Qualifications

• Knowledge of behavior change communication, public health marketing, and/or psychology of persuasion.
• Working knowledge of ad serving tools.
• Experience with the development, tracking, and management of paid advertising, including social media and traditional advertising.
• Experience in video production.
• Graphic design skills.
• Knowledge and experience with Search Engine Optimization.

Benefits

• Medical, dental, and vision coverage.
• Flexible Spending Account.
• Retirement programs.
• Disability and life insurance plans.
• Accident plan.
• Paid time off and other leave programs.
• 12 holidays each year.
• Tuition and academic assistance.
• Childcare benefits.
• Wellness & Recreation membership and programs.

Pay

$65,000 - $73,000

Schedule

Monday - Friday, 8:00am - 5:00pm