Communications & Marketing Manager

Overview

The Communications & Marketing Manager is a hands-on leadership role responsible for driving the organization’s brand presence, communications, and marketing efforts. This is a working manager position: the person in this role sets direction alongside the leadership team and also personally executes the day-to-day work — content creation, social media, email marketing, and newsletters.

Objectives

• Collaborate across ministry programs to identify and prioritize communication and marketing needs in alignment with the organization's mission and values.
• Serve as liaison between internal staff and the external marketing firm to coordinate and implement strategies and deliverables.
• Maintain and manage an internal communications calendar for all ministry areas, campaigns, and events.
• Ensure that all messaging and branding remain clear, consistent, and mission-aligned across digital and print channels.

Areas of Responsibility and Essential Position Functions

Strategic Communications & Marketing

• Partner with the leadership team to develop and execute the annual communications and marketing plan.
• Identify marketing trends, tools, and platforms and recommend approaches that fit the organization’s goals and budget.
• Serve as the organization’s subject matter expert on communications and marketing.

In-House Content Creation & Digital Marketing

• Social Media: Own all organizational social media accounts — content creation, scheduling, community engagement, and analytics reporting.
• Newsletters: Write, produce, and distribute internal staff newsletters and external donor/stakeholder newsletters on a regular schedule; manage subscriber lists and track performance.
• Blog & Content: Write blog posts, program spotlights, and other web content that supports SEO and audience engagement.
• SEO: Manage basic on-page SEO, including keyword use and metadata.
• Email Marketing: Build and send email campaigns to donors, partners, and staff.
• Copywriting: Produce copy for appeals, campaigns, and print or digital materials, coordinating with the agency on website copy as needed.

Agency & Vendor Coordination

• Serve as the day-to-day point of contact for the outside marketing agency on select projects — advanced graphic design, video production, or website work.
• This is a smaller, more limited part of the role than it has been historically; most content is now created in-house.
• Brief the agency on projects, timelines, and brand direction, and review deliverables for alignment with brand standards.
• Coordinate scheduling and logistics for agency-produced video and design projects.
• Track agency spend against budget.

Events, Budget & Brand

• Design presentations and visual materials for fundraising events, donor meetings, and board presentations.
• Provide basic A/V support at organizational events as needed.
• Help build and manage the annual marketing budget in partnership with the VP of Operations; track spend and report variances.
• Lead promotion for fundraising events through social media, email campaigns, and event pages.

Qualifications

• Bachelor’s degree in communications, Marketing, Public Relations, or a related field preferred, or equivalent experience.
• 3–5 years of experience in communications or marketing, ideally in a role that combined strategic planning with hands-on execution.
• Nonprofit or ministry experience strongly preferred.
• Experience coordinating with outside vendors or agencies a plus.
• Project coordination and task management.

Technical Skills

• Working knowledge of social media management tools and email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, etc.).
• Microsoft Office Suite, including strong PowerPoint skills.
• Familiarity with website content management systems (WordPress or similar) and basic analytics (Google Analytics/GA4).

Skills

• Graphic design, video editing, or social media content creation.

Competencies

• Hands-On Leader: Comfortable both setting direction and doing the work personally.
• Creative Communicator: Writes and creates with clarity, creativity, and a consistent brand voice.
• Relationship Builder: Builds trust with staff, the leadership team, vendors, and donors.
• Data-Informed: Uses analytics to evaluate performance and guide decisions.
• Organized: Manages multiple projects and deadlines with minimal supervision.
• Mission-Driven: Passionate about the organization’s mission and represents it with integrity.