Communications Manager (Hybrid)

Responsibilities

• Manage end-to-end messaging strategies targeting the initial 45 days after customer onboarding or product additions.
• Deploy integrated campaigns across email, in-app notifications, push messaging, SMS, RCS, web banners, and on-platform placements.
• Drive a seamless blend of service updates (order confirmations, shipping, store pickups) and onboarding journeys for key products (e.g., mobile, streaming services, home security).
• Monitor performance data and mapped journeys to continuously test, refine, and improve the early-life experience, driving retention and adoption.
• Partner daily with Product, Engineering, Operations, and Legal teams to ensure messaging accuracy, compliance, and seamless feature launches.
• Direct and collaborate with our internal creative agency, providing feedback on visual design, tone, and messaging.
• Support key HR and internal initiatives, leveraging communication expertise to drive business objectives and enhance employee experience goals as directed by leadership.
• Analyze and interpret metrics using tools like Adobe Analytics dashboards and Tableau to evaluate click-through rates (CTR), conversion, and engagement.
• Leverage modern workflows to streamline copy creation, brainstorm concepts, and support performance reporting.

Qualifications

• Experience: 2-5 years in a dedicated Communications, Lifecycle Marketing, or Campaign Management role.
• Education: Bachelor's degree in Communications, Marketing, Journalism, English, or related field.
• Writing & QA: Expert in short-form copywriting, proofreading, and campaign QA.
• LifeCycle Strategy: Hands-on experience with customer journey mapping, onboarding journeys, and omni-channel campaigns (email, push, SMS, in-app).
• Onsite in Philadelphia.