Communications Manager

About the role

The Canadian Parks and Wilderness Society, Northern Alberta (CPAWS Northern Alberta) seeks a Communications Manager to lead the organization's external communications efforts. The ideal candidate will have a strong background in communications and a passion for environmental causes.

Responsibilities

• Plan and execute cross-channel communication campaigns aligned with CPAWS Northern Alberta’s strategic plan.
• Track and report on key performance indicators (KPIs) for various communication channels.
• Lead cross-channel initiatives to raise awareness and drive action for conservation issues in Alberta.
• Maintain and grow the organization’s social media presence, including Facebook, Instagram, BlueSky, LinkedIn, YouTube, and TikTok.
• Create and implement a comprehensive social media strategy to engage audiences and drive media coverage.
• Grow and maintain the chapter’s media contacts, develop relationships with media outlets, and assist in media interviews.
• Develop and distribute press releases, advisories, and op-eds as needed.
• Monitor media mentions and track relevant conservation news.
• Create and manage the CPAWS Northern Alberta newsletter, and oversee fundraising and advocacy email campaigns.
• Oversight of the CPAWS Northern Alberta website and microsites, including content development and improving website utility and visibility.
• Manage domain registration and oversee fundraising and partnership initiatives.
• Coordinate in-person and virtual events, including securing speakers and promotional materials.
• Develop and manage marketing and promotion budgets, including purchasing and managing digital advertising campaigns.

Requirements

• Post-secondary education in communications or a related field.
• Demonstrated experience planning and executing cross-channel communication campaigns.
• Familiarity with the non-profit sector and conservation sector.
• Experience in issue and political advertising regulations.
• Strong interpersonal skills and ability to foster relationships with communities, governments, and the non-profit sector.
• Technologically savvy and proficient with social media platforms, Microsoft 365, Zoom, design software, and website management.
• Able to quickly learn and apply new digital tools and platforms to support digital communications and outreach.
• Availability to travel and work occasional evenings and weekends.

Qualifications

• Team-oriented with the ability to work independently.
• Positive, results-oriented, and problem-solving attitude.
• Available to work occasional evenings and weekends.

Benefits

• Full benefits upon meeting the probationary period.
• $2000/year health spending account (in addition to health benefits).
• $2000/year for professional development.
• 4% of salary as RRSP matching contribution after 1 year in the role.
• A hybrid working model: 2 days in-office, 2 days working from home.

Pay

The salary range for the role is $65,000-70,000, depending upon experience.

Schedule

The position includes a four-day work week at 32 hours/week, with 3 weeks of vacation, personal/sick days, and an office closure during the winter holiday.