Communications Manager

About the role

The Communications Manager will lead CPAWS Northern Alberta's external communications efforts, focusing on building awareness of conservation issues and opportunities in Northern Alberta.

Responsibilities

• Plan and execute cross-channel communication campaigns aligned with the chapter’s strategic plan.
• Track and report on key performance indicators (KPIs) for various communication channels.
• Lead cross-channel initiatives to promote conservation awareness, understanding, and action.
• Maintain and grow the organization’s social media presence across multiple platforms.
• Create and implement a social media strategy to drive engagement and awareness.
• Manage the chapter’s media contact list and build relationships with local, national, and international media.
• Develop and distribute press releases, advisories, and op-eds as needed.
• Monitor media mentions and track conservation-related news.
• Create and steward the monthly CPAWS Northern Alberta newsletter.
• Led the implementation of fundraising and advocacy emails, tracking results in eCRM systems.
• Oversee the management and updating of the CPAWS Northern Alberta website and microsites.
• Identify opportunities for content development and continuously improve website utility and visibility.
• Manage domain registration and oversee fundraising and partnership initiatives.
• Coordinate in-person and virtual events, including securing speakers and promotion.
• Develop and manage marketing and promotion budgets, including purchasing and managing digital ads.
• Collaborate with leadership team to identify and pursue partnership opportunities.

Requirements

• Post-secondary education in communications or a related field.
• Demonstrated experience planning and executing cross-channel communication campaigns.
• Familiarity with the non-profit sector and experience or familiarity in the conservation sector is an asset.
• Knowledge of issue and political advertising regulations.
• Experience in a field with complex political, technical, and public considerations for communications.
• Demonstrated success leading impactful communications initiatives and an ability to translate results to stakeholders.
• Team-oriented, capable of working independently, and able to respond quickly and flexibly to changing events.
• Strong interpersonal skills, including an ability and passion for developing and fostering enduring relationships with communities, governments, and the non-profit sector.
• Positive, results-oriented, problem-solving attitude.
• Technologically savvy and proficient with social media platforms, Microsoft 365, Zoom, design software, and website management.
• Able to quickly learn and apply new digital tools and platforms to support and enhance digital communications and outreach.
• Availability to travel and work occasional evenings and weekends, as required.

Qualifications

• Post-secondary education in communications or a related field.
• Demonstrated experience planning and executing cross-channel communication campaigns.
• Familiarity with the non-profit sector and experience or familiarity in the conservation sector is an asset.
• Knowledge of issue and political advertising regulations.
• Experience in a field with complex political, technical, and public considerations for communications.
• Demonstrated success leading impactful communications initiatives and an ability to translate results to stakeholders.
• Team-oriented, capable of working independently, and able to respond quickly and flexibly to changing events.
• Strong interpersonal skills, including an ability and passion for developing and fostering enduring relationships with communities, governments, and the non-profit sector.
• Positive, results-oriented, problem-solving attitude.
• Technologically savvy and proficient with social media platforms, Microsoft 365, Zoom, design software, and website management.
• Able to quickly learn and apply new digital tools and platforms to support and enhance digital communications and outreach.
• Availability to travel and work occasional evenings and weekends, as required.

Skills

• Strategic planning and execution of cross-channel communication campaigns.
• Media relations and relationship-building.
• Social media management and strategy development.
• Email marketing and campaign management.
• Website management and content development.
• Event coordination and logistics.
• Financial management and budgeting.
• Technical and public-facing report formatting.
• Use of digital tools and platforms for communications and outreach.

Benefits

• Full benefits upon meeting the probationary period.
• $2000/year health spending account (in addition to health benefits).
• $2000/year for professional development.
• 4% of salary as RRSP matching contribution after 1 year in the role.
• A hybrid working model: 2 days in-office, 2 days working from home.

Pay

Salary range for the role is $65,000-70,000, depending upon experience.

Schedule

CPAWS Northern Alberta operates under a four-day work week at 32 hours/week. The position includes 3 weeks of vacation, personal/sick days, and an office closure during the winter holiday.