Communication Web Services Manager

Job Responsibilities

• Manage brand strategy, development, and implementation.
• Ensure Brand and Identity Standards are followed, providing training to employees/employee groups and vendors as needed.
• Co-facilitate Strategic Marketing Committee and serve as designee for branding, communication, and web strategy projects within OMC.
• Develop and implement annual marketing and communications plans to include departments, service lines, and other core groups that require assistance.
• Participate in monthly meetings to go over plans.
• Aid vice president with development of department budget and monitor status to ensure financial feasibility and regular evaluation of communication activities, including measurement and regular reporting.
• Create promotional materials that are consistent and informative and that accurately convey the mission, vision, strategy, and brand identity of OMC.
• Serve as primary backup administrator for OMC’s websites and, with the web content coordinator, set strategies for both the internal and external websites.
• Prepare written and other messages for organizational spokespersons and serve as spokesperson when other organizational leaders are not available.
• Write/edit content for external newsletters, advertorials, patient information campaigns, external website, and other patient-facing communications.
• Develop and edit PowerPoints and other presentations for organizational leaders.
• Maintain positive, active relationships with employees, constituents and benefactors, patients, vendors, media, and the general public.
• Manage and coordinate all media relations and press release processes.
• Represent OMC as PIO when the community-wide Joint Information Center is called together.
• Cover media relations and ensure that projects support the strategic direction of the organization.
• Meet the quality standard of the department for the organization’s Identity Standards Manual and manages regular review of the manual with input from internal users.
• Serve as an ambassador to OMC and OMC Regional Foundation at all times.
• Aid with OMC and OMC Regional Foundation events and activities.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field required; master’s degree preferred.
• Minimum of five years’ experience in a similar position or related field required.
• Prior journalism, communications or media-relations management experience preferred.
• Knowledge of branding, marketing, communications strategies, web strategies, media relations, and writing for patient and employee audiences essential.
• Healthcare and not-for-profit experience helpful.
• Positive attitude and ability to manage multiple projects.
• Excellent oral and written communication skills.
• Creative and outgoing.
• Outstanding grammatical, writing, editing, and photography skills.
• Proficiency in computer use – Windows environment, Adobe Creative Suite applications, Microsoft Office Suite, and Teams.
• Able to work with people of diverse backgrounds.
• Excellent skills in facilitation and conducting focus groups.
• Able to work independently and on a team.
• Can adhere to strict standards of confidentiality.
• Knowledge of branding and marketing processes.
• Understand communications, publications, marketing, and patient/benefactor relations principles to guide and implement creative strategies.
• Understand the budget process.
• Exercise initiative, judgment, and decision-making to achieve departmental objectives.
• Use time management skills to prioritize projects to best meet organizational and departmental objectives.
• Have demonstrated experience in staff and freelancer supervision.