Communication and Marketing Generalist

About the role

The City of Casper seeks a dynamic and strategic communicator to join our team. This role focuses on citywide initiatives with a special emphasis on supporting revenue-generating enterprises.

Responsibilities

• Coordinating impactful marketing and outreach campaigns
• Create engaging content across web, social media, and traditional media
• Plan and support citywide public engagement events and initiatives
• Conduct audience research to tailor messages
• Elevate the City’s brand through strategic storytelling and digital innovation
• Respond to media inquiries and serve as a City spokesperson
• Develop comprehensive public information and marketing campaigns
• Develop reports and proposals to assist in decision-making regarding outreach programs and City initiatives
• Establish and maintain relationships with media outlets, community partners, professional organizations, and other stakeholders
• Coordinate citywide media efforts, news releases, press conferences, associated events, and public communications
• Monitor trends and best practices in marketing, public education and outreach, community-based social marketing, and events
• Implement Community-Based Social Marketing principles as applicable
• Respond to media inquiries
• Represent the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner
• Develop clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets
• Develop and coordinate emergency communications during citywide emergencies in collaboration with City Leadership and other appropriate personnel
• Apply Community-Based Social Marketing principles to outreach initiatives as applicable
• Maintain confidentiality
• Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals
• Explain reasoning behind marketing recommendations relative to target audience
• Organize records in an easily retrievable fashion
• Operate a variety of modern office equipment and tools
• Create presentations and speak in public
• Maintain a neat and professional appearance
• Communicate effectively verbally and in writing
• Follow written and verbal instructions and direction
• Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor
• Establish and maintain effective working relationships with those contacted in the course of work

Qualifications

• Routinely demonstrate the City of Casper core values
• Work professionally and effectively with the public
• Communicate tactfully and diplomatically with external customers and department personnel at all levels
• Collaborate functionally across departments
• Lead projects from concept through deployment
• Adapt to changing priorities and respond effectively to urgent or unexpected communication needs
• Learn, understand, and effectively communicate City services, programs, and operations
• Interpret and communicate complex information in a clear and understandable manner
• Maintain confidentiality
• Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals
• Explain reasoning behind marketing recommendations relative to target audience
• Organize records in an easily retrievable fashion
• Operate a variety of modern office equipment and tools
• Create presentations and speak in public
• Maintain a neat and professional appearance
• Communicate effectively verbally and in writing
• Follow written and verbal instructions and direction
• Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor
• Establish and maintain effective working relationships with those contacted in the course of work