Commercial Sales Rep - Delaware/Maryland/Virginia

About the role

Safe Life is one of the fastest-growing providers of AEDs and life-saving readiness programs, united by a clear mission: helping communities Prevent Heartbreak. We deliver more than products—we provide end-to-end programs that combine equipment, training, and compliance support to keep organizations rescue-ready. This is a unique moment to join us as we scale rapidly, invest in our people, and build a high-performing team focused on real impact.

The Preparedness Advisor is responsible for achieving sales and business results in Regional Fortune 500, Mid-Market accounts, School Districts, and other Public Facing entities. Through exceptional relationships and expert sales practices, you will identify decision makers, build champions with potential key stakeholders through education and influence, and quarterback the sales process to solve customer challenges while driving revenue and gross profit.

Key Success Factors

• Action oriented, achiever. You are motivated by smashing your goals and owning your success. You don’t hesitate to pick up the phone or hop on a plane to engage with customers and prospects, and never let excuses get in your way.
• Authentic Connector & Trusted Advisor. You thrive on building strong relationships and naturally position yourself as a trusted advisor and AED program partner, focused on your customer’s success.
• A curious problem solver! You use your natural curiosity to ask good questions, helping prospects understand their needs and deliver tailored solutions for win/win outcomes. You proactively seek resolution to obstacles and challenges.
• Hungry to learn & grow. You seek out knowledge and information and are on an ambitious career trajectory. You think outside the box and find creative solutions to problems.
• Driven to make a difference. You are inspired to do your best every day not just because of what you do, but why you do it—helping achieve our shared goal of Preventing Heartbreak.

Responsibilities

• Achieve quarterly and annual quota and related sales objectives.
• Develop and maintain an active pipeline of new and existing expansion accounts, prioritizing opportunities to achieve quota and healthy margins through our solutions sales model.
• Manage the sales process by thoroughly understanding decision makers, actions, and timelines necessary to close deals and accurately forecast sales opportunities.
• Develop and maintain strong relationships with potential and existing customers, acting as a program partner, delivering exceptional service, and adding value in every interaction.
• Create value around our full suite of offerings, including products (AEDs & accessories and first aid), solutions (program management and medical direction), and training (CPR/AED, active shooter, etc.) to drive sales and increase loyalty and retention.
• Present cohesively as a turnkey solution to prospects and customers.
• Educate customers and prospects on our solutions, influencing through a “big why” (saving lives).
• Develop and maintain a strong working relationship with our training and program management teams to ensure scheduling and follow-up are expertly executed with a high level of customer service.
• Develop and maintain a high level of product knowledge and an understanding of regulations associated with AEDs.
• Identify industry trends and relevant competitive information, providing feedback and input to the company.
• Continuously prioritize activities and manage time to achieve objectives.
• Regularly interact with sales leadership to discuss pipeline progress, challenges, opportunities, and strategic direction.
• Complete all administrative responsibilities accurately and on-time, including order processing, CRM updates, expense reports, and other documentation.
• Maintain compliance with all company policies and procedures, as well as applicable federal, state, and local laws.
• Perform other tasks or activities as necessary to meet individual, departmental, or company objectives.

Requirements

• Bachelor's degree in business or related field or equivalent experience.
• At least 3 years of related sales experience, including selling a full solution into the commercial space.
• Demonstrated consistent, successful sales achievement.
• Multi-touchpoint and conceptual selling experience preferred.
• Must be insurable and maintain a valid driver’s license.
• Willing and able to travel (by automobile or air, day trips and overnight stays) up to 50% of the time.

Skills

• Demonstrated ability to think creatively and strategically to meet customer needs.
• Strong sales aptitude and customer service skills.
• Strong working knowledge of Microsoft Office Suite (Outlook, Word, Excel) and/or Google Suite, with the ability to quickly learn new technology/software programs.
• Exceptional professional communication (verbal and written) and presentation skills.
• Demonstrated ability to exercise sound independent judgment.
• Curious, driven to achieve, and willing to challenge and ask thoughtful questions.
• Experience in a fast-paced environment requiring multitasking.
• Demonstrated ability to positively manage working relationships.
• Ability to work independently with minimal supervision, as well as collaboratively.
• Exceptional personal initiative and desire to drive continuous improvement.
• A desire to continually learn and grow in your career.