Commercial Product & Sales Marketing Analyst

Responsibilities

• Conduct research on competitor products, market trends, and industry developments.
• Apply insights to identify opportunities for product enhancements, pricing updates, and improvements to processes and field-facing materials.
• Represent Home Office and field force as an active contributor in various corporate projects, initiatives, and production support.
• Support development and refinement of requirements by identifying gaps, clarifying scenarios, contributing product knowledge, and supporting evaluation of proposed solutions.
• Serve as the subject matter expert for field force and internal teams on Farm Bureau commercial products.
• Maintain clear understanding of underwriting rules, new business and current business processing, and claims procedures.
• Identify trends and reoccurring themes from field inquiries, feedback, submissions, and data to support product and resource improvements.

Qualifications

• Bachelor's degree in marketing, insurance, business, or related field required, or equivalent experience may be considered.
• CISR, AU, and/or API designations required, or equivalent education may be considered.
• Minimum three years experience in commercial insurance industry required.
• Active State of Michigan insurance license in Property and Casualty required or must be obtained within 90 days of employment.
• Prior experience in project management preferred.

Benefits

Note: Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.