Commerce Director

Who You Will Be Working With

At PMG, commerce is where strategy proves itself. It is how integrated communications, media, and experience translate into measurable revenue and long-term growth. As client expectations continue to evolve, the ability to connect demand creation to demand capture has become a critical differentiator for our clients and for PMG in how we enable their growth.

What You Will Be Doing

• Lead integrated commerce strategy for key clients, translating business objectives into clear, actionable growth plans.
• Serve as a trusted, client-facing commerce partner by diagnosing commercial challenges, identifying opportunities, and guiding decision-making.
• Develop commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel.
• Lead omnichannel commerce planning across listings, promotions, retail media, marketplaces, and direct-to-consumer experiences, ensuring product visibility, offers, and investment work together effectively.
• Embed commerce thinking upstream in planning so brand, media, and creative strategies account for downstream purchase behavior and business growth.
• Build and oversee test-and-learn programs across automation, product detail page optimization, campaign experimentation, and emerging commerce experiences.
• Turn experimentation into practical insights that help clients improve performance, adopt new approaches, and make more confident investment decisions.
• Partner closely with Integrated Communications Planning, Converged Media, Analytics, Technology, and Transformation teams to ensure strategies are integrated, measurable, and executable.
• Guide the use of data, technology, and platforms, including Alli, to support scenario planning, forecasting, optimization, and performance measurement.
• Maintain a strong point of view on evolving commerce trends, platforms, and operating models across DTC, marketplaces, retail media, and emerging commerce experiences.
• Contribute to business development by shaping commerce propositions, supporting pitches, and demonstrating how PMG can deliver commercial impact.
• Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth strategies.
• Partner with senior Commerce leadership to develop frameworks, best practices, and learning agendas that strengthen PMG’s capabilities across teams.
• Lead, mentor, and develop team members while creating clarity, accountability, and opportunities for growth.
• Promote collaboration across disciplines and help teams deliver high-quality work without creating functional silos.

What You Will Bring

• 10+ years of relevant experience in commerce, growth strategy, retail media, ecommerce, or performance-led roles, with a strong record of driving measurable business outcomes.
• Experience leading commerce strategy for complex clients, brands, retailers, or marketplaces.
• Confidence and credibility in senior client environments, with the ability to lead strategic conversations and influence decisions.
• Strong strategic acumen, paired with enough practical commerce expertise to connect strategy to execution.
• Deep understanding of commerce mechanics, including product discovery, listings, promotions, retail media, marketplaces, conversion optimization, and experimentation.
• Experience using data, analytics, AI, and technology to improve decision-making, learning, and performance.
• Ability to lead integrated work across Media, Strategy, Analytics, Technology, Creative, and client teams.
• Experience contributing to organic account growth, new business pitches, or the development of client propositions.
• Strong storytelling and communication skills, particularly in client-facing and leadership settings.
• Experience mentoring or developing others and raising the quality of work across a team.
• Comfort operating in ambiguity, balancing multiple priorities, and adapting as client needs and commerce platforms evolve.
• A collaborative leadership style, with the ability to align teams through influence, clarity, and shared goals.
• Curiosity and adaptability as a Continual Learner, staying ahead of evolving commerce platforms, behaviors, and technologies.
• A Customer-Focused approach, grounded in helping clients succeed commercially through practical, insight-led solutions.