Commerce Director

About the role

At PMG, commerce is at the heart of our strategy. We integrate business, media, creative, and data to drive measurable revenue and growth for our clients. This role involves leading integrated commerce strategy for key clients, helping them navigate complex challenges and turn business goals into actionable plans.

Responsibilities

• Lead integrated commerce strategy for key clients, translating business objectives into clear, actionable growth plans.
• Serve as a trusted, client-facing commerce partner by diagnosing commercial challenges, identifying opportunities, and guiding decision-making.
• Develop commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel.
• Lead omnichannel commerce planning across listings, promotions, retail media, marketplaces, and direct-to-consumer experiences, ensuring product visibility, offers, and investment work together effectively.
• Embed commerce thinking upstream in planning so brand, media, and creative strategies account for downstream purchase behavior and business growth.
• Build and oversee test-and-learn programs across automation, product detail page optimization, campaign experimentation, and emerging commerce experiences.
• Turn experimentation into practical insights that help clients improve performance, adopt new approaches, and make more confident investment decisions.
• Partner closely with Integrated Communications Planning, Converged Media, Analytics, Technology, and Transformation teams to ensure strategies are integrated, measurable, and executable.
• Guide the use of data, technology, and platforms, including Alli, to support scenario planning, forecasting, optimization, and performance measurement.
• Maintain a strong point of view on evolving commerce trends, platforms, and operating models across DTC, marketplaces, retail media, and emerging commerce experiences.
• Contribute to business development by shaping commerce propositions, supporting pitches, and demonstrating how PMG can deliver commercial impact.
• Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth strategies.
• Partner with senior Commerce leadership to develop frameworks, best practices, and learning agendas that strengthen PMG’s capabilities across teams.
• Lead, mentor, and develop team members while creating clarity, accountability, and opportunities for growth.
• Promote collaboration across disciplines and help teams deliver high-quality work without creating functional silos.

Requirements

10+ years of relevant experience in commerce, growth strategy, retail media, ecommerce, or performance-led roles, with a strong record of driving measurable business outcomes.

Experience leading commerce strategy for complex clients, brands, retailers, or marketplaces.

Confidence and credibility in senior client environments, with the ability to lead strategic conversations and influence decisions.

Strong strategic acumen, paired with enough practical commerce expertise to connect strategy to execution.

Deep understanding of commerce mechanics, including product discovery, listings, promotions, retail media, marketplaces, conversion optimization, and experimentation.

Experience using data, analytics, AI, and technology to improve decision-making, learning, and performance.

Ability to lead integrated work across Media, Strategy, Analytics, Technology, Creative, and client teams.

Experience contributing to organic account growth, new business pitches, or the development of client propositions.

Strong storytelling and communication skills, particularly in client-facing and leadership settings.

Experience mentoring or developing others and raising the quality of work across a team.

Comfort operating in ambiguity, balancing multiple priorities, and adapting as client needs and commerce platforms evolve.

A collaborative leadership style, with the ability to align teams through influence, clarity, and shared goals.

Curiosity and adaptability as a Continual Learner, staying ahead of evolving commerce platforms, behaviors, and technologies.

A Customer-Focused approach, grounded in helping clients succeed commercially through practical, insight-led solutions.

Qualifications

Master's degree in Business Administration, Marketing, Economics, or a related field.

Proven track record of success in leading commerce initiatives and driving business growth.

Experience with CRM systems and data analysis tools.

Excellent interpersonal and communication skills, with the ability to build and maintain strong relationships with clients and colleagues.

Ability to manage multiple projects simultaneously and meet tight deadlines.

Passion for innovation and a commitment to continuous improvement.

Skills

• Commerce Strategy
• Integrated Communications
• Retail Media
• Ecommerce
• Performance Media
• Customer Experience
• Data Analysis
• Technology Integration
• Strategic Planning
• Client Relationship Management
• Collaboration

Benefits

Professional Development: Access to learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off: Enjoy generous paid time off and holiday allowances.

Parental Leave: Receive paid parental leave to support family during important life events.

Retirement & Pension Plans: Participate in competitive retirement or pension programs, including contribution matching.

Fertility and Family Support: Access fertility benefits for all team members and their spouses.

Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance: Protect your pet's health and your finances.

Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

Commuter Benefits: Access support for travel and commuting needs, where available.

Annual Bonus: All employees are eligible for an annual bonus.

Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with standard office hours.