Commerce - Digital Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes description about city, agency description, job description, responsibilities (Essential Functions), competencies, qualifications, benefits, etc. We must not repeat job title as heading. Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. We have: - Agency Description (maybe "About the role" or "About the agency"? Could be "About the role" but we have agency description. Could use "About the role" heading and include agency description and maybe city intro? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". So we can have headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content: - About the role: could include city description, agency description, job description overview. We'll include substantive info: city description, agency description, job description summary (reporting line, purpose). Not repeat job title. - Responsibilities: list of essential functions (the bullet points). Use

• . - Requirements: maybe qualifications (education/experience) and competencies? Could separate: Requirements (education/experience) and Skills (competencies). But we can combine if needed. The instruction: prefer few substantive sections over many thin ones. We'll decide: maybe have sections: About the role, Responsibilities, Qualifications (education/experience), Skills (competencies), Benefits, Pay (salary range). Schedule not mentioned, so omit. We must not include filler like "commensurate with experience". Salary range is given: $60,000 - $70,000. So we can have Pay section. Benefits: we have many benefits listed (transportation, parental leave, health coverage, wellness program, vacation, retirement, PSLF, tuition discounts, residency requirement, vaccination policy). We'll include those. We must remove boilerplate: EEO, application instructions (TO APPLY: ...). Also remove duplicated lines, navigation, cookie, legal, scam-warning. Also remove "Other duties as assigned". Keep substantive. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep the specifics: e.g., "Execute social media, online and phila.gov content strategy for assigned units" etc. We'll list them as li. We need to ensure we don't include placeholders like "not specified". We have all specifics. Now produce HTML fragment. Structure:

  About the role

  ... city description ... agency description ... job description overview ...

  Responsibilities

  • Execute social media, online and phila.gov content strategy for assigned units
  • Collaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement.
  ... etc for each essential function bullet. We need to include all essential functions listed. Let's extract them from the text: Essential Functions list (as repeated): - Execute social media, online and phila.gov content strategy for assigned units - Collaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement. - Compose educational content for businesses while highlighting assigned units’ programs and citywide resources on phila.gov blog webpage and social media platforms. - Monitor partner accounts and share relevant content to amplify resources for businesses. - Collaborate with the communications team on creative strategies and campaigns to showcase the stories of diverse businesses and community-serving nonprofits through Commerce’s blog, social media channels and presentations, and other available channels. - Update the Commerce public events calendar with business webinars and events as shared by partner organizations and Commerce staff within designated units. - Maintain Commerce Flickr account with quality photos of Philadelphia businesses, commercial corridors and events as captured by Commerce staff and contracted photographers. - Attend events to capture content such as reels and photos, as needed. - Respond to business-related questions by businesses and residents on social media platforms. - Track phila.gov assigned units webpages for recurring updates needed. - Manage social media campaigns in partnership with the communications team. - Plan with the communications team on multilingual, accessible, and plain language content strategy. - Communicate timely information for the public and highlight new Commerce announcements. - Prepare monthly performance reports for digital communications with communications team - Spearhead graphic design and the creation of documents for assigned units - Support the collaborative development of documents and annual reports, including the creation of outlines, writing, editing, and proofreading in alignment with specific goals of assigned units - Maintain assigned units’ presentations and pitch decks. - Develop unit-based work plans to support relevant projects and events meeting the needs of businesses - Create well-designed guides, brochures, flyers and infographics for businesses, as needed. - Create online and printed visuals that are easy to understand for businesses and residents. - Coordinate with Digital Director to ensure daily content, design and outreach strategy align with Commerce messaging and priorities to help businesses and residents thrive in Philadelphia - Coordinate collaboratively with communications team - Expand outreach, events and information accessibility for the business community - Collaborate with the communications team on the development of events (example: Small Business Summit and Expo) in support of Philadelphia’s businesses across the city. - Collaborate with the communications team, departmental staff on outreach to businesses and entrepreneurs to generate digital awareness of the department’s resources for businesses. - Elevate clear, plain-language, inclusive and accessible strategies for businesses and residents. - Coordinate digital communications and marketing efforts with partner organizations that work closely with assigned units and priority public audiences. - Coordinate email marketing and newsletters through content creation representing assigned units - Work with departmental staff to increase input/feedback/evaluation mechanisms for all outreach strategies, campaigns, and initiatives through a coordinated communication system. - Manage constituency engagement through communications surveys and other feedback channels based on the programs and services of assigned units - Maintain Commerce internal communications calendar up to date for strategic coordination. That's a lot. We'll include all as li. Next section: Qualifications (education/experience). We'll have:

  Qualifications

  • Bachelor’s degree preferred, Communications and Marketing, Graphic Design, Public Relations or a related field.
  • 3-5 years in the field of graphic arts and design with significant time spent developing branded marketing materials and content
  Maybe also include residency requirement? That's more of a condition; could be in Benefits or separate. But we can include in Benefits? Actually residency requirement is a condition: "The successful candidate must be a city of Philadelphia resident within six months of hire". Could be in Qualifications or Requirements. We'll put in Qualifications as an extra li. Also vaccination policy: "Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions...". That's more of a policy; could be in Benefits? Might be better as a note in Benefits? But it's not a benefit; it's a condition. Could be in Qualifications? Might be better as a separate section "Requirements"? But we have Qualifications and Skills. We could add a section "Requirements" for such conditions. However instruction: prefer few substantive sections. We could add residency and vaccination under Qualifications as notes. But we also have Skills/competencies section. Let's create Skills section:

  Skills

  • Ability to develop digital and print communications and marketing materials
  • Experience with developing design concepts and ensure brand consistency across channels
  • Familiarity with using online meeting platforms including Eventbrite, Zoom, Microsoft Teams for public facing events
  • Ability to work in a fast-paced environment and meet tight deadlines
  • Available to work night and weekends as needed
  • Excellent self-direction, independent thinker, and drive responsibilities through to completion
  • Excellent written and verbal communication skills
  • Microsoft Office, Adobe Creative Suite and other software proficiencies
  • Ability to establish and foster relationships with cross sector partners and to work as part of a collaborative team
  Now Benefits section: We need to list benefits: transportation (unlimited FREE public transportation via SEPTA Key Advantage), parental benefits (8 weeks paid parental leave), comprehensive health coverage for employees and eligible dependents, wellness program offers eligibility into discounted medical plan, paid vacation, sick leave, holidays, generous retirement savings options, Public Service Loan Forgiveness program, tuition discounts and scholarships (10% to 40% off educational expenses, extend to spouse/dependents), residency requirement? Actually that's not a benefit but a condition. Vaccination policy is not a benefit. We'll keep benefits as described. We'll also note that the city offers comprehensive health care and benefits earlier but we already have specifics. We'll produce
  • for each. Pay section: Salary Range: $60,000 - $70,000. We'll put:

    Pay

    Salary range: $60,000 – $70,000.

    Schedule: not mentioned, omit. Now ensure we removed boilerplate: no "TO APPLY:", no EEO statement, no "Equal Opportunity employer", no "If you believe you were discriminated against", no "Human Relations Website", no "Discover the Perks of Being a City of Philadelphia Employee:"? Actually that is a heading but we can incorporate benefits; we should not keep that heading as it's not a standard heading. We'll just list benefits. Also remove "Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!" (fluff). Remove. Also remove "As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated." We'll keep vaccination policy note maybe as a note under Benefits? But it's not a benefit; it's a condition. Could be placed under Qualifications as a note. But we already have many items; maybe we can add a short paragraph under Qualifications about vaccination policy. However the instruction: preserve ALL substantive information; do not invent or summarize away detail. So we need to include that vaccination policy statement. Where to put? Could be under a section "Requirements" but we don't have that heading. We could add a section "Requirements" for such conditions. But we already have Qualifications and Skills. Could add a section "Requirements" for eligibility (residency, vaccination). However instruction: prefer few substantive sections over many thin ones. Adding another section may be okay if it's substantive. But we could incorporate residency and vaccination into Qualifications as extra li items. That would keep sections few. Thus Qualifications li items: Bachelor’s degree preferred..., 3-5 years..., Must be a Philadelphia resident within six months of hire, Vaccination policy: Effective May 22, 2023, vaccinations are no longer required for new employees in non-medical, non-emergency, non-patient-facing positions; only patient-facing medical care roles require vaccination. We'll include those as li. Now ensure we didn't repeat any content inadvertently. Now produce HTML. Check for any duplicated lines: we have many essential functions; ensure we didn't miss any. Let's list essential functions again from text: From "Essential Functions" block: - Execute social media, online and phila.gov content strategy for assigned units - Collaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement. - Compose educational content for businesses while highlighting assigned units’ programs and citywide resources on phila.gov blog webpage and social media platforms. - Monitor partner accounts and share relevant content to amplify resources for businesses. - Collaborate with the communications team on creative strategies and campaigns to showcase the