Digital Commerce Marketplace Manager

FLSA Status: Exempt | Reports To: Director Marketing & Insights | Department: Marketing | Location: Waukegan, IL with hybrid options

About the Role

Woodland Gourmet is seeking a Digital Commerce Marketplace Manager to own our customer's digital journey—understanding how customers discover, evaluate, and buy from us, and building the technologies, tools, and processes that make every touchpoint seamless. This is a strategic, hands-on leadership role where you will map and own the end-to-end customer journey across all digital touchpoints, set the vision and standards for how customers experience Woodland Gourmet online, and develop and execute the tech stack, tools, and strategies that maximize revenue, enhance customer experience, and streamline every step of the journey. You will partner closely with marketing, IT, and customer service to deliver a seamless, cohesive experience from first discovery through purchase and beyond. By leveraging data analytics and consumer insights, you'll shape decisions on product offerings, pricing, and promotions that drive growth and profitability.

Responsibilities

• Customer Journey & Owned Digital Channels
  • Map and own the end-to-end customer journey—how customers discover, evaluate, and buy—across the website, customer portal, direct ship platform, LinkedIn, and every touchpoint in between
  • Set the vision and standards for how customers experience Woodland Gourmet online, delivering a seamless, cohesive journey from first discovery through purchase and beyond
  • Optimize the website and customer portal for self-service, engagement, and conversion
  • Partner closely with marketing, IT, and customer service to keep every touchpoint aligned and cohesive
• B2B/B2C eCommerce Platform Strategy, Sourcing & Implementation
  • Lead end-to-end RFP process for selecting a B2B/B2C eCommerce platform
  • Define business requirements, use cases, and success criteria
  • Evaluate leading platforms (e.g., Shopify, BigCommerce, Salesforce Commerce)
  • Partner with internal stakeholders to align on technical and commercial needs
  • Own platform selection recommendation and business case
  • Lead implementation, onboarding, and go-live of selected platform
  • Define roadmap for customer experience, self-service tools, pricing logic, and account management
  • Drive adoption and continuous optimization post-launch
• Amazon Business Ownership
  • Own full Amazon P&L including revenue, margin, and growth targets
  • Lead listing optimization across titles, bullets, A+ content, and storefront
  • Manage and scale Amazon advertising (Sponsored Products, Sponsored Brands, DSP) with clear ROAS targets
  • Oversee catalog strategy, assortment rationalization, and SKU performance
  • Drive operational excellence across FBA/FBM, inventory planning, and compliance
  • Troubleshoot backend issues (ASIN conflicts, suppressed listings, variation structures)
• PIM / DAM & Data Infrastructure
  • Support implementation and management of PIM/DAM systems (experience with Canto strongly preferred)
  • Establish scalable product data governance across Amazon, B2B/B2C platform, and distributor channels
  • Build workflows for digital asset management, product enrichment, and content syndication
  • Ensure a clean, consistent “single source of truth” for product data
• Performance & Growth
  • Develop dashboards and reporting across Amazon and B2B/B2C platform (traffic, conversion, CAC, LTV)
  • Identify growth opportunities across assortment, pricing, promotions, SEO, and paid media
  • Lead testing roadmap across content, UX, and digital merchandising
  • Drive continuous improvement across all digital channels
• AI-Enabled Marketing & Efficiency
  • Use AI tools (e.g., Claude, ChatGPT) to accelerate listing content, A+ content, product copy, and marketing collateral across Amazon and B2B/B2C channels
  • Apply AI-assisted research and analysis to speed up competitive intelligence, keyword/SEO discovery, and reporting
  • Identify and implement AI-driven workflows to streamline content production, testing, and campaign execution
  • Champion responsible, effective AI adoption across the marketing and digital commerce team

Requirements

• 5+ years of hands-on experience managing and scaling Amazon businesses
• Proven expertise in Amazon Ads (Sponsored Products, Brands, DSP) with measurable performance outcomes
• Experience leading or heavily contributing to eCommerce platform selection (RFP) and implementation
• Strong understanding of B2B/B2C eCommerce requirements (pricing, customer segmentation, workflows)
• Experience working with PIM/DAM systems (Canto strongly preferred)
• Data-driven mindset with ability to translate analytics into action
• Practical, hands-on experience using AI tools (e.g., Claude, ChatGPT) to drive marketing and operational efficiency—content generation, research synthesis, workflow automation, and reporting
• Experience evaluating and/or implementing platforms such as Shopify, BigCommerce, or Salesforce Commerce
• Experience in food, CPG, or ingredient-based businesses
• Experience managing complex SKU structures and product variations
• Background across DTC/B2C and B2B commerce environments
• Advanced fluency with AI/LLM tools for marketing—prompt engineering, building repeatable AI-assisted workflows, and evaluating AI vendors or use cases

Skills

• Strong analytical skills
• Strategic thinking
• Decision making
• Problem solving
• Stakeholder management
• Prioritization and time management

Physical Demands and Work Environment

The physical requirements described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be provided to help individuals with disabilities perform these vital functions.

• Prolonged periods of sitting while working at a computer
• Frequent use of a computer, keyboard, mouse, and telephone
• Frequent verbal communication during in-person and virtual meetings
• Ability to travel to company facilities, customer meetings, trade shows, and conferences

Pay

The estimated salary range for this role is $120,000 to $140,000. This position is eligible for an annual bonus (based on the incentive program terms and conditions).

Benefits

• Medical, prescription drug plans, dental, life insurance, short-term and long-term disability, vision insurance
• Flexible spending account, health savings account
• Tuition reimbursement
• Employee assistance program
• Voluntary benefits (hospital, critical illness, personal accident, legal & identity theft)
• 401k with company match
• Paid family leave
• Paid holidays and paid time off