College Sports Personality/Influencer
McClatchy’s Content Innovation Lab is searching for a dynamic personality and influencer to become the voice of The Student Section — our next-generation college sports brand focusing on the culture of fandom. We’re fusing our 169-year legacy of trusted journalism with the energy of today’s most engaging creators.
About the role
As the face of The Student Section, you’ll deliver content that resonates with devoted college sports fans — everything from Blue Blood basketball programs to the latest in NIL, recruiting, and coaching changes. You’ll spotlight campus traditions, March Madness, football playoffs, and the vibrant rivalries that define the college sports landscape.
Responsibilities
- Serve as the personality and voice of The Student Section, connecting authentically with high-loyalty fan communities and bringing the excitement of college sports to life.
- Collaborate with creative teams to develop, produce, and distribute compelling content — vertical videos, live streams, and fan features — across digital and social platforms.
- Leverage data, audience signals, and AI-powered tools to guide your content strategy, always keeping the human connection and journalistic integrity at the center.
- Experiment with new formats, engage fans through contests and interactive features, and adapt quickly in a fast-paced, digital environment.
- Help build McClatchy’s digital future, where talent and technology come together to deliver quality content and unforgettable audience experiences.
Requirements
- Bold, personality-driven content creator with men’s and women’s collegiate sports expertise.
- Topic authority, a collaborative spirit, and a passion for connecting with college sports fans.
Benefits
- Competitive pay and comprehensive benefits.
- 401(k) with company match.
- Generous PTO and wellness resources.
For more information on McClatchy's benefit plan, visit McClatchyLivewell.com.
Pay
The anticipated pay range for this position is $86,000 – $106,000 a year. Individual base pay may vary within that range depending on job-related knowledge, department equity, skills, experience, and relevant education.