Influencer Scout – Sports Creators & Talent Discovery

About the role

We are looking for a highly proactive and resourceful Influencer Scout to identify, research, and build a pipeline of high-potential sports content creators and influencers. This is a research-driven talent discovery role for someone who understands the creator economy and knows how to find the right people before they become obvious choices.

You will be responsible for discovering relevant creators across social platforms, researching their content and audiences, evaluating their potential for brand partnerships, and maintaining a structured pipeline of qualified influencer prospects.

The ideal candidate is curious, commercially minded, highly organized, and relentless in their research. They should naturally explore new creators, communities, trends, hashtags, competitor activity, and emerging talent rather than relying only on established influencer lists.

If you enjoy discovering "the next big creator" before everyone else does, this role is for you.

Responsibilities

• Proactively identify sports-focused influencers, content creators, athletes, fitness creators, and emerging talent across TikTok, Instagram, YouTube, and other relevant platforms.
• Build and continuously expand a qualified creator pipeline across the US and German markets.
• Research specific sports, niches, communities, and audience segments based on the brand's target customer.
• Discover emerging creators through: hashtags and keywords; trending content; competitor research; creator recommendations; social communities; platform searches; creator networks; related and recommended accounts.
• Continuously monitor sports, social media, and creator trends to identify new partnership opportunities.
• Evaluate creators beyond follower count, considering: content quality; audience demographics; engagement rate and quality; reach and potential; audience relevance; content style; brand alignment; authenticity and credibility; growth potential.
• Identify and prioritize micro, mid-tier, emerging, and high-potential creators.
• Assess whether a creator could realistically deliver value through a brand partnership.
• Flag potential concerns such as poor audience quality, inconsistent engagement, irrelevant audiences, or weak brand fit.
• Build and maintain an accurate, organized database of influencer prospects.
• Capture relevant information including: creator name/handle; location; platform(s); follower count; engagement; content niche; audience profile; sports/category; contact information where available; partnership potential; relevant notes and observations.
• Categorize and prioritize creators according to fit, quality, potential, and commercial value.
• Keep prospect information current and ensure the pipeline remains actionable.
• Support initial creator outreach when required.
• Track outreach, responses, interest levels, and potential partnership opportunities.
• Provide qualified creator recommendations to the wider team for further engagement.
• Share regular updates on newly discovered creators, market opportunities, and relevant trends.
• Take ownership of improving the scouting process.
• Test different research methods, platforms, tools, and search strategies to increase the quality and efficiency of creator discovery.
• Continuously look for ways to identify better creators faster.

Requirements

• Previous experience in influencer marketing, influencer scouting, creator partnerships, talent scouting, social media research, or a similar role.
• Strong understanding of TikTok, Instagram, YouTube, and the broader creator ecosystem.
• Proven ability to independently research and identify relevant creators.
• Strong internet research and investigative skills.
• Ability to assess creator quality, audience fit, engagement, relevance, and commercial potential.
• Highly proactive and self-motivated, with the ability to work independently.
• Excellent attention to detail and strong organizational skills.
• Comfortable working with spreadsheets, databases, CRM systems, and research tools.
• Strong written and verbal communication skills.
• Strong awareness of social media trends and emerging creator communities.
• Comfortable researching the US and German markets.
• Strong commercial judgment and an understanding of what makes a creator valuable to a brand.

Preferred Qualifications

• Experience working with sports influencers, athletes, fitness creators, sports content creators, or sports brands.
• Existing knowledge of the US and/or German creator landscape.
• Experience using influencer discovery or analytics platforms such as Modash, HypeAuditor, Upfluence, CreatorIQ, or similar tools.
• Experience with influencer outreach and partnership development.
• Experience identifying emerging or micro-influencers, rather than focusing exclusively on large established creators.
• German language skills are a plus but not required.