Client Strategist - SEO & AEO

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate like cookie/navigation/legal/EEO etc. Also remove application instructions. Must not create sections with filler like "commensurate with experience". Must include Pay and Benefits only if posting actually states them. The posting includes base salary range and benefits. So we can have Pay section with salary range. Benefits section with listed benefits. Schedule? Not mentioned. So omit Schedule. We need sections: About the role (maybe "About The Role" heading). Responsibilities (maybe "What You'll Do"). Requirements/Qualifications/Skills: The posting has "What We're Looking For" with Must-Haves and Nice to Have. Could combine into Requirements and Skills. We'll need to decide structure: Use

for each section. Use

• for lists. Use

  for prose. We must preserve all substantive information. Let's extract content. First paragraph: At Similarweb, we are revolutionizing... This is intro but not a section heading. Could be part of About the role? The posting includes "About The Role" heading then description. We'll treat that as About the role section. We need to include the content under About the role: The paragraph after "About The Role" includes: "Search is changing fast...." Actually after "About The Role" there is a paragraph describing role. We'll include that. Then "Why This Role, Why Now" maybe could be part of About the role or separate? Not required heading; we could incorporate into About the role as prose. Then "What You'll Do" is responsibilities. We'll make Responsibilities section with bullet list? The content is paragraphs with bold headings: Client & Revenue Impact, Search, AEO & GEO Strategy, Paid Media Intelligence, AI-Driven Workflows & Innovation, Product Feedback & Market Intelligence. Each has prose. We could turn each into

  • with the heading as part of li? Or we could keep as

    with headings inside? The instruction: Use

    • for any list of duties/requirements/benefits. So we need to make a list for duties. We can treat each duty as a list item. Inside each li we can have heading and then description. Similarly Requirements: Must-Haves and Nice to Have. We'll make Requirements section with list items for must-haves and nice-to-have maybe separate subheadings? Could just list all as items. Benefits: list benefits. Pay: salary range. We must not include boilerplate like visa sponsorship, privacy policy etc. Also remove "Please note: We’re unable to sponsor employment visas at this time." etc. Also remove "Why You’ll Love Being a Similarwebber" maybe could be considered benefits? It's more culture; but not explicit benefits. Might be considered as part of Benefits? But it's not a list of benefits; it's more culture. The instruction: include Benefits section only if posting actually states them. The posting does state benefits: medical, dental, vision insurance, 401K plan, potential equity, employee stock purchase plan, paid sick and parental leave. Also mentions competitive perks & benefits, team outings, happy hours, career growth, diversity etc. Those are also benefits/perks. We could include them as benefits list. We need to preserve all substantive information; we can include those as benefits items. We must not include filler like "commensurate with experience". Not present. Now craft HTML. Structure:

      About the role

      ...

      Responsibilities

      • Client & Revenue Impact: Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction. Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate. Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists. Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.
      • Search, AEO & GEO Strategy: Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it. Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies. Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools. Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
      • Paid Media Intelligence: Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data. Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape. Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend. Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.
      • AI-Driven Workflows & Innovation: Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables. Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product. Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.
      • Product Feedback & Market Intelligence: Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams. Such feedback should be curated and made applicable to various core industries we service. Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence. Monitor and report on product KPIs, adoption trends, and solution health across the book of business.

      Requirements

      • Must-Haves: 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts. Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate. Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now. Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it. Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions. Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike. Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.
      • Nice to Have: Experience working with B2B SaaS companies or marketing technology platforms. Familiarity with competitive intelligence tools or market research platforms. Experience presenting at industry events, writing thought leadership content, or building training programs. Existing network within the performance marketing agency world.

      Benefits

      • Medical, dental, and vision insurance
      • 401K plan
      • Potential equity
      • Employee stock purchase plan
      • Paid sick and parental leave
      • Competitive perks & benefits (team outings, happy hours)
      • Career development resources (Career Week, personalized coaching, ongoing learning solutions)
      • Commitment to diversity, inclusivity, and belonging

      Pay

      The base salary range for this position in the New York City area is $140,000 to $185,000.

      We should also include location note? The posting says base salary range for NYC area, could vary for other locations. Might include as part of Pay paragraph. We must not include "Please note: We’re unable to sponsor employment visas at this time." etc. Also remove "Why You’ll Love Being a Similarwebber" maybe we included some culture in benefits; but we might want to keep some of that as benefits? Already included career development resources and diversity. Could also include "You’ll actually love the product you work with" etc. That's more about product love; could be considered a benefit? Might be okay to include as a benefit item: "Opportunity to work with a leading digital intelligence platform". But we must not invent. The posting includes that under "Why You’ll Love Being a Similarwebber". It's substantive. We could add as benefit item: "Opportunity to work with the most powerful digital intelligence platform in the world". Also "Open dialogue and empowerment to bring ideas". Also "Resources to take initiative and create meaningful change". Also "Career growth in any direction". Already captured some. We need to preserve all substantive information; we should not omit those. So we should incorporate them into Benefits section maybe as additional items. Let's extract the "Why You’ll Love Being a Similarwebber" bullet points: - You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world. - You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take the initiative and create meaningful change within the organization. - We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also strongly emphasize community, with regular team outings and happy hours. - You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here. - Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day. We already have some of these in benefits list but we can refine. We should not duplicate. Let's create Benefits list with items: - Medical, dental, and vision insurance - 401K plan - Potential equity - Employee stock purchase plan - Paid sick and parental leave - Competitive compensation packages - Regular team outings and happy hours (community emphasis) - Career development resources (Career Week, personalized coaching, ongoing learning solutions) - Opportunity to work with the most powerful digital intelligence platform in the world - Open dialogue and empowerment to bring ideas; resources to take initiative and create meaningful change - Commitment to diversity, inclusivity