Client & Product Marketing Manager

Position Overview

Job Title: Client & Product Marketing Manager
Department: Marketing
Reports To: VP, Marketing
Employment Type: Full-Time
Work Location: Hybrid for KC-based employees; remote considered for exceptional candidates
Travel Requirements: Estimated up to 10% for client events/site visits

Key Responsibilities

• Drive positioning and messaging for Rosnet's platform and features so they are clear, credible, and resonate with restaurant operators.
• Lead go-to-market planning and execution for new features and releases, from naming and messaging through company-wide launch plans.
• Build and maintain sales enablement assets (one-pagers, battlecards, demo narratives, talk tracks, and objection handling) that improve competitive win rates.
• Monitor the competitive landscape and translate findings into positioning that wins deals.
• Develop and refine buyer personas to ensure messaging speaks to each key stakeholder, from the CFO building the business case to the GM running daily operations.
• Convert satisfied customers into vocal advocates through case studies, references, and testimonials for Sales.
• Design and run lifecycle and adoption campaigns that strengthen retention, expansion, and renewals.
• Own customer communications, including product newsletters and release announcements.
• Champion the voice of the customer internally, bringing real feedback back to Product and Marketing.
• Partner on customer events, webinars, and community programs that build customer loyalty.

Required Qualifications

• Education & Experience: Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience. At least 4 years in B2B SaaS marketing, with hands-on experience in product marketing, customer marketing, or both.
• Technical Skills: Proficiency with HubSpot or comparable marketing automation and sales enablement platforms.
• Analytical & Functional Skills: A track record of taking a product or feature to market and measuring the results in real numbers (pipeline influenced, adoption, win rate, retention/NPS impact). Strong problem-solving skills, comfortable working through ambiguous, cross-functional challenges independently. Demonstrated ability to manage multiple priorities across product marketing and customer marketing simultaneously. Experience working cross-functionally with Sales, Product, and Customer Success to drive initiatives from concept to completion.
• Communication & Interpersonal Skills: Genuinely strong writing — able to make complicated things clear and dry things interesting, in a direct, credible, human voice. Comfort presenting to and building trust with both technical and non-technical audiences across Sales, Product, and customers. Comfortable giving and receiving constructive feedback in a collaborative team environment. Ability to influence without authority and navigate competing priorities across sales, product, and customer success.

Preferred Qualifications

• Background in restaurants, hospitality, or food service, whether marketing to that world or working in it.
• Experience with customer advocacy or reference programs.
• Familiarity with additional sales enablement platforms and marketing automation tools.

Competencies & Success Indicators

• Customer-first mindset — genuine understanding of restaurant and foodservice operator pain points.
• Data-driven decision making — ties campaigns and launches to measurable business outcomes.
• Cross-functional collaboration — operates fluidly across Sales, Product, and Client Services without heavy process.
• Bias for action — moves quickly between strategic positioning work and hands-on campaign execution.

Work Environment & Physical Requirements

• This position is primarily performed in a hybrid, office-based (KCMO) environment.
• Prolonged periods of sitting and working on a computer.
• Ability to communicate clearly via video, phone, and written formats.
• Occasional travel to customer sites or events as needed.

Compliance & Equal Opportunity Statement

Rosnet is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other characteristic protected by applicable federal, state, or local law. This job description is not intended to be a comprehensive list of all duties, responsibilities, or qualifications. Management reserves the right to modify, add, or remove duties as business needs change. This document does not constitute an employment contract. Rosnet participates in E-Verify.