City Launcher (New Jersey)

Core Responsibilities

• Launch the Market
• Identify gyms and facilities within your territory, then negotiate and lock in the right venue.
• Build relationships with gym owners, local businesses, brands, community organizations, and strategic partners.
• Recruit and secure a minimum of 24 founding captains per league, plus a healthy pool of free agents, to establish strong early community engagement and league success.
• Manage your location’s social page in the lead-up to launch - building the following, the anticipation, and the local waitlist before night one.
• Develop outbound strategies across email, phone, LinkedIn, DMs, networking, & events.
• Validate the market with real numbers - demand, pricing, fill rate, waitlist - so leadership can decide where Brodie goes next.
• Tap into local basketball programs, coaches, high schools and colleges, rec centres, parks, open gyms, community centres, barbershops, and small businesses to source captains and teams.
• Host open runs that turn curious players into free agents, free agents into teams, and teams into returning captains.
• Promote and drive the referral program so captains and players become your largest recruiting channel.
• Recruit and place free agents onto teams so nobody who wants to play gets left out.
• Show up where the game already lives - leagues, tournaments, pickup, and local events - and bring Brodie into those rooms.
• Track pipeline activity and performance metrics in CRM so recruitment is forecastable, not lucky.
• Own the Season and the Community
• Attend game nights in your market. You are the face of Brodie in your city.
• Build genuine relationships with captains and players to drive retention and season-over-season re-registration.
• Build relationships with fans, families, and spectators so game night becomes a community rather than a booking.
• Monitor the health of your league in-season - retention, team count, waitlist, feedback.
• Partner closely with Operations on game-night execution while retaining ownership of growth, revenue, and community in your market.
• Earn the right to expand: stabilize your market, then help launch and oversee adjacent cities as your territory grows.

Requirements

• 3+ years of experience in sales, partnerships, community management, or growth.
• Strong outbound and relationship-building skills, and comfort generating your own pipeline from a standing start.
• Experience managing conversations from first touch through close.
• Strong communication and presentation skills - equally credible with a facility owner and with a group of players in a gym.
• Hightly self-motivated and comfortable operating autonomously.
• Ability to thrive in fast-paced, evolving environments.
• Real passion and expertise for basketball, sports culture, and community.
• Technologically savvy - tech fuels our growth, you need to have strong tech acumen.