City Launcher (Philadelphia)

About the role

Brodie League is a fast‑growing sports brand with 50,000 athletes across 30+ locations, delivering an elevated, professional‑quality adult recreational basketball experience rooted in culture, competition, and community. As a City Launcher you will open a Brodie market in the neighbourhood you already call home, recruiting a minimum of 24 founding captains in your first season, securing and validating a venue, filling the gym, and running the launch season. You will then remain the face of Brodie in your city — attending every game night, open run, and group chat, knowing players by name, and building the community that makes each league night the best night of the week. Before applying, be prepared to answer: which neighbourhood you are from (not the metro area), the five gyms you would walk into in week one and who runs the door at each, your first ten captains by name, and how you will connect us with three people in your market within a week.

Responsibilities

• Bring Your Network — Community Recruit a minimum of 24 founding captains per league, starting with the people you could name today.
• Walk into the gyms/courts you already know (open runs, rec leagues, training sessions, tournaments), and bring Brodie into rooms where you are already a familiar face.
• Build and keep relationships with the people who move players: coaches, trainers, gym staff, run organizers, barbers, group‑chat admins, local business owners.
• Drive the referral program so captains and players become your largest recruiting channel, and be visible in your neighbourhood weekly; not as outreach, as your normal life.
• Secure the Venue and Close the Business — Sales
  • Identify and evaluate gyms in your neighbourhood, then negotiate and lock in the right venue.
  • Run our sequence in order: soft close the venue, prove the demand, then sign. We do not carry a lease on an unproven market.
  • Own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable, not lucky.
  • Know where you stand weekly and escalate early when you are behind.
• Make Brodie the Thing People Are Talking About — Growth Marketing
  • Own the local demand story from zero: nobody in your neighbourhood has heard of us, and eight weeks later the gym is full.
  • Run your location’s social page in the lead‑up to launch — building the following, the anticipation, and the local waitlist before night one.
  • Host open runs and live events that convert curiosity into signed, paid teams on the night.
  • Borrow local distribution — trainers with client lists, shops, barbershops, run pages, the photographer everyone follows — and build the trade so it is worth their while.
• Own the Season, Then the Territory
  • Attend game nights and build genuine relationships with captains, players, families and spectators so game night becomes a community rather than a booking.
  • Monitor the health of your league in season (retention, team count, waitlist, feedback) and partner with Operations on game‑night execution while retaining ownership of growth, revenue, and community.
  • Help build the repeatable launch playbook every future Brodie city will run on, then earn the right to expand into adjacent cities as your territory grows.