City Launcher (Houtson)
or drop it. So we can include a short paragraph with Type, Location, Territory, Reports To maybe. We must not repeat job title as heading. The job title is City Launcher? Not given explicitly but implied. We'll not add heading for it. We need sections only when posting has real specific content. We have content for About the role? Could use Company Overview as About the role? Probably "About the role" heading corresponds to Role Overview. We'll use headings: About the role, Responsibilities, Requirements, Nice to Have (maybe Skills?), Benefits (WHY JOIN BRODIE LEAGUE), Pay (Compensation Range). Schedule? Not given explicitly but we have availability on evenings and weekends; could be part of Requirements. Not separate Schedule section unless explicit. We'll not create Schedule if not explicit. We must use
- for any list of duties/requirements/benefits. So for Responsibilities we list bullet points. For Requirements list bullet points. For Nice to Have list bullet points. For Benefits list bullet points.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting.
Let's extract content:
Company Overview: "50,000 athletes. 30 + locations. Millions of views. Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes."
Role Overview: paragraphs about City Launcher role: opening a market, recruiting 24 founding captains, source venue, fill gym, run launch season, stay as face, know players, community job first, sales second, growth marketing third, etc. Also mention before you apply questions: neighbourhood, five gyms, first ten captains, connect three people.
Core Responsibilities: sections: Bring Your Network — Community Recruit..., Secure the Venue and Close the Business — Sales, Make Brodie the Thing People Are Talking About — Growth Marketing, Own the Season, Then the Territory.
We need to capture bullet points from each.
Let's parse Core Responsibilities:
- Bring Your Network — Community Recruit a minimum of 24 founding captains per league, starting with the people you could name today. Walk into the gyms/courts you already know (open runs, rec leagues, training sessions, tournaments), and bring Brodie into rooms where you are already a familiar face. Build and keep relationships with the people who move players: coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners. Drive the referral program so captains and players become your largest recruiting channel, and be visible in your neighbourhood weekly; not as outreach, as your normal life.
- Secure the Venue and Close the Business — Sales: Identify and evaluate gyms in your neighbourhood, then negotiate and lock in the right venue. Run our sequence in order: soft close the venue, prove the demand, then sign. We do not carry a lease on an unproven market. Own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable, not lucky. Know where you stand weekly and escalate early when you are behind.
- Make Brodie the Thing People Are Talking About — Growth Marketing: Own the local demand story from zero: nobody in your neighbourhood has heard of us, and eight weeks later the gym is full. Run your location’s social page in the lead-up to launch — building the following, the anticipation, and the local waitlist before night one. Host open runs and live events that convert curiosity into signed, paid teams on the night. Borrow local distribution — trainers with client lists, shops, barbershops, run pages, the photographer everyone follows — and build the trade so it is worth their while.
- Own the Season, Then the Territory: Attend game nights and build genuine relationships with captains, players, families and spectators so game night becomes a community rather than a booking. Monitor the health of your league in season (retention, team count, waitlist, feedback) and partner with Operations on game-night execution while retaining ownership of growth, revenue, and community. Help build the repeatable launch playbook every future Brodie city will run on, then earn the right to expand into adjacent cities as your territory grows.
Requirements bullet list:
- You live in the neighbourhood we are launching in, or one directly beside it. Not the metro area.
- An existing network in the local basketball community, today. Coaches, trainers, gym staff, run organizers, tournament organizers, group-chat admins.
- You are currently in the game. Playing in a rec league now or last season, in a gym weekly. Not a fan of the culture; a participant in it. Standing in your scene. When you recommend something, people move. This is reputation, not follower count.
- The confidence to name your first ten captains and the credibility to get them on the phone.
- Comfort building demand from zero (events, social, partnerships, word of mouth) with little or no budget.
- The ability to close. You can ask a facility owner for a Tuesday night and a captain for a deposit without flinching, and manage the conversation from first touch through to signature.
- Comfort owning a number, working in a CRM, and adopting new tools quickly. Tech fuels our growth; strong tech acumen or curiosity is expected.
- Availability on evenings and weekends. Game nights run roughly 7pm to midnight.
- Willingness to travel across your territory as it expands.
Nice to Have bullet list:
- Experience running a run, a league, a tournament, a training group, or a community program of your own.
- Experience running social media for a local brand, venue, team, or community.
- Background in sports, events, hospitality, fitness, lifestyle, or entertainment industries.
- Experience selling partnerships, sponsorships, memberships, or experiential products and services.
- 3+ years in sales, partnerships, community management, or growth.
- Useful, but not a filter — we care more about who you know and who listens to you than about your title history.
WHY JOIN BRODIE LEAGUE bullet list:
- Highly competitive pay and uncapped commission
- Growth & mentorship opportunities
- Professional development budget
- Play Brodie League for free
- Opportunity to work for an organization at the intersection of sports, fashion, & tech
Compensation Range: $70K - $80K (base) plus uncapped commission (~$500 per team signed). Actually posting says Salary: $70,000 - $80,000 USD base + uncapped commission (~$500 per team signed). We need to include that in Pay section.
We also have location: Based in your launch market (Houston) in-market presence required, including evenings and weekends Territory: Houston, TX
We can include a short paragraph with Type: Full-time, Location: Houston, TX, Territory: Houston, TX, Reports To: Sr. Director of Growth.
We must not repeat job title as heading.
We must not include boilerplate like AI disclosure, Position Status, Application Process, Commitment to Inclusion (though that's somewhat substantive? It's about inclusion; but instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "COMMITMENT TO INCLUSION" paragraph is maybe EEO boilerplate; we should drop it. Also "ARTIFICIAL INTELLIGENCE DISCLOSURE", "POSITION STATUS", "APPLICATION PROCESS" should be removed.
We must preserve all substantive information; the inclusion statement might be considered boilerplate; safer to drop.
Now construct HTML.
We'll start with a
for metadata: Type: Full-time. Location: Houston, TX. Territory: Houston, TX. Reports To: Sr. Director of Growth. Then sections:
About the role
with content from Company Overview + Role Overview? Actually About the role could be Role Overview. Company Overview could be separate? But we have only one About the role heading allowed; we could combine both. However we need to preserve all substantive information; we can put Company Overview in aunder About the role, then Role Overview also in
. That's fine. Alternatively we could have separate headings: About the company and About the role. But instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So they expect those specific headings. We should follow that list. So we will have headings: About the role, Responsibilities, Requirements, Benefits, Pay. Possibly Skills? Not needed. Qualifications? Not needed. We'll include Nice to Have maybe under Skills? But they didn't list Skills as heading example but we could use Skills heading for Nice to Have. However they said "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use Skills heading for Nice to Have. Benefits heading for WHY JOIN BRODIE LEAGUE. Pay heading for compensation. We must not create headings without real content. We have content for each. Thus:
About the role
-> include Company Overview and Role Overview paragraphs.Responsibilities
->- with each bullet from Core Responsibilities (maybe each bullet as
- containing multiple sentences). We'll break into logical items: maybe each bullet corresponds to each of the four subsections. We'll create four
- each containing the paragraph.
Requirements
->- with each requirement bullet.
Skills
->- with Nice to Have bullets.
Benefits
->- with WHY JOIN BRODIE LEAGUE bullets.
Pay
->with salary details: $70,000 - $80,000 USD base + uncapped commission (~$500 per team signed). We should not include Schedule section because not explicit. We must not include duplicate lines. Now ensure we preserve all specifics: mention neighbourhood, five gyms, first ten captains, connect three people etc. Those are in Role Overview before you apply. We need to include that. So in About the role we should include that paragraph. Let's craft About the role content: Paragraph 1: Company Overview: "50,000 athletes. 30 + locations. Millions of views. Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes." Paragraph 2: Role Overview: "As a City Launcher, you open a Brodie market in a neighbourhood you already come from. You recruit a minimum of 24 founding captains in your first season, source and validate the venue, fill the gym, and run the launch season. Then you stay — you are the face of Brodie in your city: at every game night, at open runs, in the group chats. You know every player on a first name basis. What their favourite song is, where