Chief or Marketing and Media, Operations Officer II (NCS) - Baltimore City Recreation and Parks

Job Summary

Baltimore City’s Department of Recreation and Parks (BCRP) is seeking a creative, strategic, and experienced leader to fill the role of Operations Officer II/Chief of Marketing and Media Services.

Essential Functions

• Develops and implements a comprehensive annual strategic marketing and communications plan aligned with the Agency’s strategic priorities, performance goals and major initiatives.
• Serves as the communications advisor to executive leadership by preparing executive messaging, speeches, presentations, talking points and strategic communications.
• Oversees multiple marketing projects simultaneously, establishes priorities, manages deadlines and ensures timely delivery of high-quality communications.
• Collaborates with other divisions to identify communications needs, develop strategic messaging and ensure consistent promotions of programs and events.
• Leads, coaches, develops and evaluates marketing and communications staff while fostering accountability, collaboration, innovation and continuous improvement.
• Establishes, maintains and enforces agency wide brand standards, messaging frameworks and visual identity guidelines to ensure consistency across communications.
• Utilizes data analytics, audience insights, media metrics and campaign performance measures to evaluate effectiveness, inform decision making and continuously improve marketing strategies.
• Develops, implements and evaluates marketing and communications policies, procedures and standards to ensure consistent, effective and strategic communications across the agency.
• Oversees the planning, implementation and evaluation of advertising and promotional initiatives, utilizing cost benefit analyses and performance metrics to ensure effective use of agency resources.
• Develops and oversees internal communications strategies that improve employee engagement, organizational awareness and communications across all divisions.
• Develops, administers and monitors the division’s budget.
• Serves as the agency’s spokesperson and represents the agency before the media, elected officials, legislative committees, community organizations, professional conferences and other public forums assigned.

Minimum Qualifications

• Education: Bachelor's degree in marketing, Communications, Public Relations, Journalism, Public Administration, or a related field from an accredited college or university.
• Experience: Have five (5) to seven (7) years of progressively responsible experience in marketing, communications, public affairs, or public information, including at least two (2) years of supervisory or management experience.

Knowledge, Skills, And Abilities

• Strategic planning and organizational communications.
• Media relations and crisis communications.
• Brand management.
• Digital marketing analytics.
• Project management.
• Budget management.
• Staff coaching and performance management.
• Political acumen and ability to work with elected officials.
• Strong judgment in high-profile or sensitive situations.
• Ability to analyze complex information and translate it into clear public messaging.

Additional Information

• Background Check: Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint screening, and must be successfully completed.
• Probation: All persons, including current City employees, selected for this position must complete a 6-month mandatory probation.
• Financial Disclosure: This position is required to complete a Financial Disclosure pursuant to Sections 7-7, 7-8, and 7-9 of the City Ethics Law. The initial financial disclosure must be submitted within 30 days of hire.