Chief of Marketing

Key Responsibilities

• Lead Marketing team of 12 in developing and executing targeted recruitment and partnership strategies
• Develop comprehensive marketing plans identifying priority sectors, geographies, and organization types
• Manage Community Ambassador network coordinating sector-specific outreach activities
• Oversee lead pipeline management and conversion tracking in CRM (Airtable)
• Develop strategic partnerships with major organizations (Red Cross, UN OCHA, VOADs)
• Cook with Communications Officer to request creative assets supporting recruitment campaigns
• Direct sector-specific campaigns (food security, animal rescue, climate action, etc.)
• Maintain marketing performance metrics including lead generation, conversion rates, and Aid Arena growth
• Report to Executive Director on marketing performance, pipeline status, and strategic partnership progress
• Manage marketing budget and allocate resources across campaigns and ambassador activities
• Lead quarterly campaign planning and integrated strategy coordination with Communications team
• Identify emerging market opportunities and evolving sector needs

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years progressive marketing experience with 3+ years in leadership roles
• Proven track record developing and executing B2B or membership marketing strategies
• Experience managing teams and coordinating distributed networks (ambassadors/volunteers)
• Strong background in nonprofit, humanitarian, or mission-driven organizations preferred
• Demonstrated success in partnership development and relationship building
• Experience with CRM systems, lead pipeline management, and conversion tracking
• Portfolio demonstrating strategic marketing leadership and measurable growth results

Skills and Competencies

• Strategic marketing planning and campaign development
• Team leadership including ambassador network coordination
• Partnership development and relationship management
• CRM management and lead pipeline tracking
• Sector analysis and target audience identification
• Cross-functional collaboration with Communications and other teams
• Data-driven decision making using metrics and performance analytics
• Budget management and resource allocation
• Stakeholder management including Executive Director and major partners
• Consultative sales and value demonstration approaches
• Mission-driven marketing aligned with humanitarian values
• Cultural competency for global organizational outreach