Chief Marketing Officer (Remote, USA)

About the role

Apex Wheels creates Real Performance wheels for drivers everywhere. This role is responsible for ensuring marketing efforts drive revenue growth, brand differentiation, and long-term customer appreciation.

Responsibilities

• Develop and execute Apex's company-wide marketing strategy that supports our growth goals while staying true to our brand.
• Oversee brand and Creative, ensuring that initiatives represent our brand well, meet interdepartmental needs, support our growth goals, and reinforce Apex's credibility within the enthusiast community.
• Oversee Audience Growth & Engagement to enhance digital marketing, including SEO, paid media, and lifecycle marketing strategies that drive customer acquisition, retention, and long-term value.
• Oversee eCommerce, in partnership with technical experts, to ensure that initiatives are informed by customer behavior and insights, and our website is achieving optimal conversions.
• Partner with the COO and Director of Sales & Marketing to design and execute high-impact strategies.
• Partner with the COO and Education Manager to support consumer education strategies.
• Partner closely with our CFO to ensure that marketing spend is appropriately paced, well considered, and that our dollars are spent on the most impactful initiatives.
• Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership.
• Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work.
• Establish and enforce planning, prioritization, and execution processes that enable speed and clarity across the organization.
• Ensure marketing investments are evaluated against expected outcomes.
• Ensure that our goals and KPI frameworks are accurately measuring success.
• Lead and coach your team to rely on performance data to drive decision-making through the use of dashboards, and reporting to track performance, inform decisions, and improve ROI.
• Manage the marketing budget, resource allocation, and vendor relationships to maximize efficiency and effectiveness.

Requirements

• A genuine motorsports enthusiast who understands our customers and has a strong passion for this space.
• 5+ years of experience in a senior marketing leadership role (CMO, Head of Marketing, VP of Marketing, or similar) with direct accountability for marketing performance tied to revenue, cost, and profitability.
• 5+ years of experience making resource allocation decisions across marketing initiatives, including prioritizing investments, managing tradeoffs, and reallocating spend based on performance.
• 7+ years of experience owning or directly influencing eCommerce performance across the full customer funnel, including acquisition, conversion, and retention.
• 7+ years of experience building, leading, or restructuring marketing teams in environments requiring improved performance, clarity, and accountability.
• 7+ years of experience overseeing brand development and creative direction, with demonstrated ability to ensure brand and content effectively support business objectives and resonate with a discerning customer base.
• A strategic thinker with a keen eye for market trends and consumer behavior.
• An analytical mindset with the ability to utilize data-driven insights to inform marketing decisions.
• Strong organizational and project management skills with a focus on meeting deadlines and achieving goals.

Benefits

• Full-time salaried exempt employment with Apex.
• Annual compensation ranges from $180-230k, depending on location and experience, plus eligibility to participate in our short-term incentive plan after 90 days of employment.
• Work from home support $600 annual stipend for cell phone and internet usage, all technology needs provided by Apex, plus workspace equipment reimbursements.
• Robust health benefits that include medical insurance covering 100% of monthly premiums for employees and their dependents under the age of 14 on our base plans, and generous contributions towards premiums for dependents over 14. We have a wide variety of other medical plans, so you can contribute to a more robust plan that better suits your needs.
• Get access to an HSA, mental health support, gym membership discounts, and a healthcare concierge!
• Alex covers 100% of employee premiums for Dental and Vision benefits on our base plans, plus affordable buy-up options if you need orthodontic coverage.
• Roth retirement savings eligibility to participate in our 401(k) with company contributions.
• Paid time off to recharge and do what fuels you through paid sick leave, vacation time, and paid company holidays, including Juneteenth and Indigenous Peoples' Day.
• Motorsports lifestyle benefits to get you involved in the community as deeply as you'd like. Think reimbursements for high-performance driving events (HPDEs), track day insurance, event spectator tickets, karting and karting school, sim racing gear, SCCA-compliant gear, and premium events like DirtFish and SkipBarber. Plus, huge employee discounts on our products and free merch!
• Eligibility for college grants and loan forgiveness programs through SEMA by way of your employment with Apex.
• A modern professional work environment supported through remote work, almost anywhere in the contiguous U.S., and casual in-office dress (t-shirts and jeans are the norm).
• Department-led in-person events often include sim-racing, karting, spectator events, and visits to some of our favorite places in Northern California.