Marketing Leader (US Remote)
First Advantage · United States · Yesterday
RemoteRemoteMarketing$120k–$140k/yrFull-time
About the role
This is a remote, individual contributor role, leading the end-to-end development of targeted marketing programs.
Key Responsibilities
- Create and own vertical marketing strategy
- Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs
- Drive demand generation & sales alignment
- Leverage AI to scale and personalize
- Activate campaigns across the funnel
- Create vertical thought leadership
- Partner cross-functionally to maximize impact
- Measure, learn, and optimize
What You Bring
- 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries
- Strong track record of supporting sales teams and influencing revenue through marketing
- Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
- Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
- Strategic thinker with an eye for detail and strong project management skills
- Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
- Comfort operating in a fast-paced, matrixed environment with shifting priorities
- Passion for innovation, experimentation, and continuous improvement
Why Join Us?
- Work at the forefront of innovation in a mission-critical industry
- Take ownership of marketing in verticals where trust, speed, and accuracy matter most
- Use modern tools and AI to elevate your impact and scale your programs
- Collaborate with a driven, supportive, and customer-obsessed team
- Influence how marketing drives real revenue outcomes in a growth-focused company
Additional Benefits
- Ability to work remotely with occasional business travel
- Medical, Vision, Dental, and supplementary benefit plans
- 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
- Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
- Access to tech and growth opportunities, and leaders who want you to succeed!