Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

The Ward Law Group, recognized as one of the Best Places to Work for consecutive years, is where your work truly matters. We serve our community with compassion and excellence, empowering our employees to deliver real results for our clients. We foster a collaborative, innovative, and high-accountability environment where each team member contributes to meaningful outcomes. Our culture values faith, accountability, leadership, loyalty, and service — to our clients, teammates, and community. Join a firm where professional growth meets purpose and where every role contributes directly to life-changing client results. Headquartered in Miami Lakes, with offices in Manhattan and Orlando, The Ward Law Group is expanding nationally, with upcoming locations in New Jersey and Texas.

About the Role

At The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.

Responsibilities

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.
• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.
• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.
• Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.
• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Requirements

• 10+ years in senior marketing leadership roles (CMO, VP, SVP).
• Experience managing teams of 20+ with 7+ direct reports.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience with modern marketing stack: Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
• Willingness to work on-site in Miami Lakes, FL and travel as needed.

Qualifications

• Proven Growth & Revenue Leadership:
  • Successfully scaled marketing in a company growing from $50M to $250M+.
  • Managed $10M+ annual marketing budgets with strong, measurable ROI.
  • Experience driving 30%+ year-over-year growth.
  • Built and scaled both B2C and B2B acquisition strategies, ideally in regulated or professional services industries.
• Full-Funnel & Multi-Channel Expertise:
  • Deep expertise across digital (SEO, Google Ads, Meta, social, video), traditional (TV, radio, billboards), PR, influencer, and brand partnerships.
  • Proven ability to combine performance marketing (CPL/CPA) with brand storytelling to drive both lead volume and trust.
  • Experience managing multi-state and multi-office campaigns, including bilingual markets.
• Strategic Vision & Execution:
  • Built and scaled national brands.
  • Developed repeatable marketing systems (“flywheels”) that compound growth.
  • Led marketing transformation initiatives, including CRM (Salesforce), marketing automation, and AI-driven tools.
• Operational Excellence:
  • Built and led high-performing in-house teams (15+ marketers).
  • Established KPIs, dashboards, and reporting systems.
  • Strong experience in budget planning, vendor management, media buying, and ROI optimization.
• Team Leadership & Development:
  • 10+ years in senior marketing leadership (CMO, VP, SVP).
  • Managed 7+ direct reports and 20–30+ person teams across marketing and sales functions.
  • Proven track record of hiring, mentoring, and developing strong talent.
  • Built accountable, high-performance teams.
• Data-Driven Decision Making:
  • Expert in translating data into actionable growth strategies.
  • Strong experience with Salesforce, Google Analytics, CallRail, and attribution modeling.
  • Ability to clearly communicate what’s working, what’s not, and how to optimize.
• Hands-On, Builder Mentality:
  • Comfortable executing, not just leading strategy.
  • Thrives in a fast-paced, high-accountability environment.
  • Willing to dive into campaign gaps, funnel performance, creative, and channel optimization.
  • Works cross-functionally with intake, sales, and operations to improve the full client journey.
• Regulated Industry Experience:
  • Experience in legal, healthcare, insurance, financial services, or similar industries.
  • Strong understanding of compliance constraints, reputation management, and high-trust customer acquisition.
• Executive Presence & Communication:
  • Confident communicator with experience presenting to C-level leadership, boards, and external stakeholders.
  • Able to translate marketing into business outcomes: revenue growth, CAC/CPL, ROI, and retention.

Skills

• Bilingual (English & Spanish) strongly preferred.
• Experience marketing to Hispanic and multicultural audiences.
• Background in multi-location or multi-state expansion.
• Experience with influencers, community partnerships, or local outreach.
• Video testimonials, radio, and social campaigns.
• Experience in high-growth, performance-driven environments.

Benefits

• Paid Time Off: All employees who work 30+ hours per week accrue 4.62 hours per pay period for a total of three (3) weeks per year.
• Health Benefits:
  • Eligible starting the 1st of the month following start date.
  • The firm covers 40–65% of the employee premium, depending on the selected plan.
  • Medical insurance includes national coverage and free mental health services.
  • Dental (unlimited coverage) and vision plans available at the employee’s expense.
• Disability Benefits: Short-term and long-term disability benefits, paid for by the firm.
• Life Insurance:
  • 1X earnings life insurance coverage paid for by the firm.
  • Firm-paid accidental death and dismemberment benefit matching life insurance coverage.
  • Supplemental options: Critical Illness, Accident, Cancer, Hospital Confinement Indemnity, Term Life, and Whole Life insurance.
• Retirement:
  • 401(K) plan available for employees working 30+ hours per week.
  • After one year of service, the firm matches 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.
• Bonus Eligible: Competitive compensation package.