Chief Marketing Officer (CMO)

Alyssa Nobriga is an online education company transforming the coaching industry by developing world-class coaches, leaders, and entrepreneurs who create meaningful change. We help professionals break through limiting patterns to achieve greater impact and income, embodying values of purpose, compassion, continuous growth, ownership, and world-class experience. As a remote-first team, we collaborate globally while delivering exceptional transformational education.

About the Role

We are seeking a CMO to own our entire growth engine—both paid and organic—as we transition from a launch-dependent business to a year-round evergreen revenue ecosystem. This role integrates two key functions: paid media (funnel architecture, media buying, and revenue accountability) and organic growth (podcast, Instagram, YouTube, newsletter, and website as acquisition channels). You will be strategic and hands-on, setting the customer journey, leading the marketing team, and staying close to execution and data to ensure results.

Responsibilities

• Funnel Architecture & the Value Ladder
  • Own the full customer journey from first touch through program enrollment, across evergreen and live launches
  • Design lead magnets, quizzes, webinars, opt-ins, email sequences, and retargeting paths
  • Build low-ticket and mid-ticket ascension paths into ICM
  • Integrate launches into the evergreen ecosystem
• Revenue Marketing Leadership
  • Own enrollment growth as an outcome, not just marketing activities
  • Ensure every campaign has a clear strategic reason, measurement, and owner
  • Connect marketing decisions to revenue, P&L, CPA, and enrollment targets
  • Produce regular reporting and dashboards on revenue and P&L impact
• Paid Media Strategy & Media Buying
  • Own paid strategy across platforms with expertise in CPA, funnel economics, attribution, retargeting, and platform shifts
  • Execute in-house or manage external media buyers, holding them accountable to performance metrics
  • Align paid and organic efforts to compound results
• Organic Growth & Content
  • Architect organic strategy across podcast, Instagram, YouTube, newsletter, website, and partnerships
  • Own the conversion path from content to captured lead on every channel, measured by email subscribers and enrollments
  • Grow the podcast toward Top 10 category rankings while building its lead-generation system
  • Master platform mechanics, particularly Instagram Reels
  • Direct content creators, set quality standards, and provide feedback on execution
  • Build an ecosystem where platforms reinforce each other
• Direct Response Copy & Conversion Rate Optimization
  • Lead messaging strategy and write copy briefs
  • Review and improve conversion across sales pages, landing pages, email campaigns, ad copy, webinar scripts, and nurture sequences
  • Oversee affiliate promo copy and conversion content for social and podcast channels
• Affiliate & Partnership Growth
  • Audit current partners and student affiliates
  • Attract, onboard, and reactivate partners, building promo plans and assets they need
• Team Leadership
  • Lead the marketing team with clear priorities, roles, timelines, and success metrics
  • Manage design, video, social, podcast, copy, web, ads, operations, and customer journey implementation teams
  • Identify and hire missing roles
• Founder & Leadership Communication
  • Deliver clear leadership updates, dashboards, priorities, and decision points
  • Protect the founder’s time for vision, teaching, content, and strategic work

What Success Looks Like in 6 to 12 Months

• Enrollment growth with clear attribution to producing channels
• A working evergreen funnel generating revenue between launches
• Paid spend scaling on known CPA and funnel economics
• Sustained organic audience growth with measurable increases in email list and organic-attributed leads
• Top 10 podcast rankings in category
• More inbound PR, partnership, and collaboration opportunities

Requirements

• 10+ years in senior marketing or growth roles
• Deep direct response experience and funnel architecture expertise
• Track record transitioning a business from live-launch dependency to evergreen or hybrid revenue
• Strong command of paid media economics: CPA, retargeting, attribution, funnel math
• Real organic growth experience with a thought leader or large brand, converting visibility into revenue
• Strong copywriting and CRO judgment
• Experience leading launches for high-ticket programs and building low/mid-ticket ascension paths
• Experience managing creative, copy, ads, social, email, web, and funnel implementation teams
• Dashboard and analytics discipline, with comfort being held to numbers
• Emotional intelligence to lead a founder-led brand with care and clarity
• Obsession with measurable results, direct communication, and willingness to challenge creators on quality
• This must be your only job—no side businesses, freelancing, or parallel client work

Preferred Experience

• Coaching, personal development, certification programs, transformational education, wellness, psychology, spirituality, or creator-led education brands
• ICF-style coaching programs or other high-trust education products
• Affiliate and partner-led launches
• AI-assisted content systems

Logistics

• Fully remote role
• Overlap with PST timezone required
• 1099 contract, full-time, long-term (open to W2 employment for preferred candidates)

Alyssa Nobriga requests applications be submitted through their official form only.