Chief Marketing Officer (CMO)

Key Responsibilities

• Own and lead the comprehensive marketing organization across all marketing disciplines, enhancing existing capabilities while building new ones.
• Transform marketing into a proactive, data-driven, modern function aligned with overall business strategy.
• Drive the company’s digital evolution, optimizing eCommerce platforms and digital customer touchpoints to maximize engagement, conversion, and revenue.
• Oversee and scale performance marketing and digital programs across channels in partnership with sales.
• Leverage data, analytics, and personalization strategies to deliver seamless, high-performing customer experiences.
• Strengthen brand positioning and equity through integrated campaigns that build awareness, preference, and loyalty.
• Expand reach to new audiences while maintaining strong relationships with existing customers.
• Develop and scale customer acquisition strategies across paid media, SEO/SEM, social, influencer, and affiliate channels.
• Partner cross-functionally with product, sales, and operations to improve customer journeys, retention, and lifetime value.
• Ensure marketing technology investments drive measurable ROI and support scalable growth.
• Provide inspirational leadership, fostering alignment with company mission, vision, and strategic priorities.
• Recruit, develop, and mentor top talent while reinforcing a high-performance, collaborative culture.

Qualifications

• Strategic Marketing Leadership: 15+ years of marketing leadership experience with demonstrated success leading a comprehensive marketing organization for a multi-brand portfolio. Leverages best-in-class digital and traditional marketing tactics to support a business’s overarching strategy.
• Performance Marketing: Experience building and leading a modern performance marketing organization. Expertise across digital marketing, eCommerce optimization, paid search, paid social, SEO, variable marketing, acquisition marketing, MarTech & marketing analytics activities.
• Brand Evolution and Loyalty: A customer-obsessed marketer who shapes meaningful strategies to evolve a company’s brand and engage with a diverse consumer audience. Understands all aspects of the customer lifecycle and experience creating customer acquisition, upsell and cross-sell engines without sacrificing the loyalty of existing buyers.
• Growth and Transformation: Track record of success building, upleveling and scaling strategic marketing plans and teams that support growth and transformation. Works-cross functionally across an organization to introduce and optimize new, proactive marketing tactics