Chief Marketing Officer (CMO)

About the role

Primary Mission: Build, operate, and continuously improve the marketing engine that produces 20 new members per month, per chapter. CEO Life is building a national community of extraordinary leaders through locally operated chapters supported by a centralized corporate platform. At the center of our growth strategy is The Road to 20: our operating system for generating the awareness, leads, appointments, and qualified prospective members necessary for each CEO Life chapter to consistently add 20 new members every month. We are seeking a Chief Marketing Officer to own that system. This is not a traditional brand-marketing position. It is a high-accountability growth, strategy, execution, and leadership role responsible for taking a chapter from market strategy through campaign execution, appointment generation, measurement, optimization, and scale. The CMO will architect the strategy, build and lead a team of Marketing Managers, establish the infrastructure and processes, and ensure that each individual chapter has an effective, measurable and continuously improving marketing plan. The objective is clear: build a predictable system capable of generating 6-10 qualified appointments per day, per chapter, ultimately supporting 20 new members per month.

Responsibilities

• Own The Road to 20: turn the framework into a scalable operating system deployable across dozens—and ultimately hundreds—of individual markets; determine the right combination of Meta/Facebook/Instagram advertising, LinkedIn advertising, LinkedIn prospecting and automation, outbound email, retargeting, organic social media, local event marketing, referral and member campaigns, landing pages and funnels, lead nurturing, appointment-generation campaigns, creative testing, copywriting and messaging, audience development and targeting, CRM and marketing automation.
• Chapter Growth Strategy: develop an individualized Road to 20 marketing plan for every CEO Life chapter based upon its market, demographics, membership profile, maturity, historical performance, local opportunities and available acquisition channels; establish the strategy required to move each chapter through the entire acquisition funnel: Market → Audience → Lead → Nurture → Appointment → Qualified Appointment → Interview → New Member; work backward from the ultimate goal of 20 new members per month to determine the lead volume, appointment volume, media budget, channels and conversion rates required to achieve it.
• Demand & Appointment Generation: build a predictable acquisition engine designed to generate approximately 6-10 qualified appointments per business day, per chapter; own the marketing performance required to maintain the necessary pipeline of prospective CEOs, entrepreneurs, founders, business owners and C-suite executives; constantly evaluate cost per lead → cost per appointment → show rate → qualified appointment rate → close rate → CAC → new members.
• Paid Media: develop and oversee paid acquisition strategy across platforms including Meta, Instagram, LinkedIn and emerging channels; own campaign architecture, audiences, targeting, creative strategy, offers, messaging, retargeting, budgets, testing protocols and performance optimization; determine where CEO Life should increase investment, reduce investment or discontinue channels based upon actual acquisition economics.
• Funnels & Conversion: design and continuously improve the complete prospective-member journey; own the strategy behind Ad → Landing Page → Application → Qualification → Appointment → Reminder/Nurture → Interview; work relentlessly to identify and eliminate conversion friction throughout the funnel; develop landing pages, application flows, messaging, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns that increase both appointment volume and appointment quality.
• Creative & Copy Strategy: establish the creative strategy and messaging architecture for