Channel Marketing Manager- Plumbing & Mechanical

Company Overview

Zurn Elkay Water Solutions Corporation is a thriving, values‑driven, publicly traded company (NYSE: ZWS) with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish. Named by Newsweek as one of America’s Most Responsible Companies and an Energage USA Top Workplace, Zurn Elkay has been growing for over 100 years as a leading international supplier of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, the company employs over 2,800 employees worldwide across 24 locations in the U.S., China, Canada, Dubai, and Mexico, with sales offices around the globe.

Role Overview

The Channel Marketing Manager – Plumbing & Mechanical plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the plumbing wholesale & mechanical sales channel. This position owns the marketing strategy and execution, understands P&L drivers, product marketing, and sales objectives, and makes go‑to‑market recommendations that support key customers’ sales growth and profitability. The role collaborates with sales leadership and external rep firms to develop and implement strategic marketing programs for accounts and end customers, ensuring brand consistency, market penetration, and customer engagement across multiple verticals such as education, healthcare, hospitality, government, correctional, and other large commercial segments.

Essential Job Functions

• Strategic Marketing Leadership & P&L Ownership: Develop an annual channel marketing plan for plumbing wholesale, mechanical, and showrooms with strategies and tactics by each vertical, focusing on actions for large accounts (e.g., Ferguson, Hajoca, FW Webb). Work with product marketing, sales leadership, and rep firms to launch new products into key wholesale accounts and grow profitable sales. Lead marketing strategy for key business growth segments and national wholesale accounts across verticals.
• Lead Generation & Campaign Development: Define and implement merchandising plans, incentive programs, promotional campaigns, lead‑generation and email campaigns, and other sales‑enablement tools for wholesale customers. Develop and deliver presentations for key customers. Collaborate with Sales Managers and Demand & Media teams on lead generation and conversion, and set strategy for trade advertising programs that grow awareness of Zurn Elkay products in the wholesale channel. Coordinate with the online channel marketing manager to translate brick‑and‑mortar strategies into digital content and eCommerce initiatives.
• Marketing & Field Intelligence: Build and maintain strong wholesale/showroom channel expertise through regular field travel, customer visits, and attendance at industry events and tradeshows. Monitor competitive activity, pricing dynamics, and market trends within the MRO channel, translating findings into actionable strategies. Develop and maintain channel dashboards with annual KPIs and report monthly.
• Customer Experience & Communication: Create a consistent and compelling customer experience across all touchpoints by aligning channel‑specific marketing communications with brand messaging. Partner with customer experience, sales, and product teams to ensure initiatives meet customer expectations and improve overall satisfaction.
• People Management: Mentor and manage one direct report.
• Cross‑Functional Collaboration: Partner closely with wholesale sales leadership, product marketing, demand generation, corporate communications, and creative teams to develop plans and tactics. Serve as the key liaison between sales and product marketing to ensure customer insights inform go‑to‑market strategy.

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field (required).
• 10+ years of experience in B2B marketing with a focus on channel marketing and integrated strategy.
• People‑management experience.

Knowledge, Skills, Abilities & Behaviors

• Strong analytical mind – ability to absorb data and turn it into actionable plans.
• Knowledge of HubSpot, Microsoft Dynamics, Tableau, and other analytic software tools.
• Demonstrated success in managing cross‑functional projects and influencing key stakeholders.
• Excellent communication and presentation skills.
• Detail‑oriented, organized, and able to manage multiple projects and deadlines in a fast‑paced environment with a high sense of urgency.
• Ability to position products and programs creatively and innovatively to drive awareness, growth, and sales.
• Self‑motivated; able to work independently as well as cross‑functionally to drive results.

Total Rewards and Benefits

• Competitive salary.
• Medical, dental, vision, short‑term disability, long‑term disability, AD&D, and life insurance.
• Matching 401(k) contribution.
• Health Savings Account.
• Up to 3 weeks starting vacation (may increase with tenure).
• 12 paid holidays.
• Annual bonus eligibility.
• Educational reimbursement.
• Matching gift program.
• Employee Stock Purchase Plan – purchase company stock at a discount.