Channel Marketing Manager - OVIK Health

Job Responsibilities

• Translate product marketing strategy into channel-specific marketing programs for priority markets, segments, and partners.
• Develop annual channel marketing plans aligned with revenue targets and go-to-market priorities.
• Identify high-value marketing opportunities across distributor, healthcare provider, clinical partner, and strategic account channels.
• Ensure consistent messaging and positioning across all partner and customer touchpoints.

Partner & Channel Enablement

• Develop enablement programs that equip partners and sales teams with the tools to successfully market and sell Healthcare solutions.
• Create partner toolkits including: sales presentations, technical content, product training modules, case studies, and application guides.
• Support onboarding and activation of new channel partners.
• Partner with sales leadership to identify capability gaps and enablement opportunities.

Campaign Development & Execution

• Plan and execute channel marketing campaigns including: trade shows and industry events, digital campaigns, co-marketing programs with partners, and product launch support.
• Adapt global messaging into channel-specific content and programs.
• Collaborate with creative and digital teams to develop campaign assets.

Demand Generation & Pipeline Support

• Work with sales teams to create targeted marketing programs that support account penetration and pipeline growth.
• Develop programs that drive awareness, engagement, and qualified leads across key channels.
• Coordinate channel-specific promotional initiatives and market activation activities.

Cross-Functional Collaboration

• Partner closely with: Product Management - to ensure offerings align with market needs and are commercially viable.
• Sales - to tailor messaging, address objections, and generate demand.
• Sales Enablement - to develop and deploy tools, playbooks, and training across the commercial team.
• Marketing MBE - for campaign execution, creative and content support, and digital activation.
• Sr. Manager, Marketing Strategy - to ensure alignment across SBUs and share best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, or health technology environments.
• Experience supporting multi-channel go-to-market models (OEM, distributors, partners, or integrators).
• Strong project management and campaign execution capabilities.