Channel Marketing Manager

Key Responsibilities

• Lead the trade show and customer event strategy across North America, recommending which events to attend based on brand priorities, commercial objectives, target audience, and return on investment.
• Partner with Sales, Product and Marketing leaders to define event objectives, attendee mix, customer targets, and success measures for each program.
• Recommend booth layouts, product presentation strategy, demo approach, and on-site experience to ensure a strong, consistent SureWerx brand presence.
• Develop event plans that align logistics, messaging, staffing, and customer engagement activities to business goals.
• Coverage of end-to-end execution including venues, booth space, vendors, shipping, inventory, setup, teardown, and on-site delivery.
• Manage and track event budgets, including forecasting, approvals, and cost control, while identifying opportunities to improve effectiveness and efficiency.
• Attend key trade shows and customer events to oversee execution, support stakeholder engagement, and capture insights to improve future programs.

New Product Introduction (NPI) & Launch Coordination

• Partner with Product Managers on the product launch strategy.
• Plan launches across Marketing, Product, and Sales.
• Own and manage the launch calendar, ensuring visibility across all stakeholders.
• Ensure all required marketing assets, sales tools, and campaign elements are complete prior to launch.
• Drive alignment on go-to-market timelines, messaging, and execution plans.
• Support the development and deployment of launch kits for internal teams and distributor partners.
• Lead the distribution of campaign assets to customer marketing teams and sales partners.
• Ensure all teams are working with the most up-to-date materials and messaging.
• Maintain centralized campaign toolkits, sales decks, and event-ready assets.
• Act as the single point of coordination for campaign rollout across regions and customers.

Communications & Channel Marketing

• Create customer communications and channel marketing materials that support product launches, promotions, and customer engagement programs.
• Support the development and execution of channel marketing programs in partnership with Sales, Product and Marketing teams.
• Draft and coordinate social posts, campaign copy, and customer-facing communications that align with approved messaging and brand standards.
• Create and maintain customer-ready templates, launch communications, and supporting materials for internal teams and distributor partners.
• Help create customer presentations and channel-facing sales materials.

AI & Modern Marketing Tools

• Use AI and modern marketing tools to improve planning, coordination, content workflows, and execution efficiency.
• Identify opportunities to streamline processes, reduce manual work, and improve speed and quality across launches and customer engagement activities.