Channel Marketing Manager

About the role

The Channel Marketing Manager is responsible for translating GTM and commercial strategies into coordinated, customer-ready programs that drive growth across channels and the path to purchase. Reporting to the Senior Manager, Channel & Go-to-Market Strategy, this role leads program planning, cross-functional coordination, execution, and performance management. The Channel Marketing Manager works closely with Sales, Marketing, Product, and channel partners to ensure programs are effectively implemented, measured, and optimized. The role also provides ongoing guidance, support, and development to the GTM Marketing Specialist. This position is fully remote and has the capabilities to work from anywhere in the United States.

Responsibilities

• Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.
• Lead end-to-end program planning and execution across channels and customer touchpoints.
• Coordinate cross-functional teams and partners to ensure alignment, accountability, and timely execution.
• Identify execution risks, dependencies, and resource needs and escalate strategic issues as appropriate.
• Establish and maintain program processes, tools, and best practices.
• Execute customer and channel initiatives that support sales and commercial priorities.
• Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
• Partner with Sales and channel stakeholders to ensure programs meet customer and business needs.
• Support consistent execution of GTM strategies across markets and channels.
• Manage implementation of promotional and customer programs based on established strategies and objectives.
• Coordinate program requirements, communications, assets, timelines, and stakeholder deliverables.
• Monitor program execution and identify opportunities to improve effectiveness.
• Track program KPIs, participation, adoption, and business results.
• Prepare performance reporting and communicate insights and