Channel Marketing Manager

Overview We are seeking a full-time Channel Marketing Manager at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for working at the intersections of product development, marketing, sales, and retail execution with a broad responsibility to develop and implement a marketing strategy roadmap for a specific set of retail partners spanning all Garmin product categories. Essential Functions Applies knowledge of Garmin products, marketing process, and markets served to foster channel partner successEffectively manages products and projects with little oversightOwns marketing plans and strategy for all retail execution projects for a defined set of retail partnersApplies knowledge regarding new marketing plans and strategies with retailers based on competitive landscape and internal reflectionDrives, develops, and implements strategic and tactical plans across all marketing areas with retailers including advertising, social media, sponsorship, and public relationsPartners with retailers to review and give insights on how to best maximize their co-op budget and spendApplies marketing strategy to new and existing productsPartners with the Retail Merchandising (in store and online) teams to ensure comprehensive 360-degree planDevelops and executes events / activations with retail partnersApplies a comprehensive understanding of product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of productsAttends industry tradeshows to master knowledge of market(s) servedPartners with cross-functional teams within marketing communications and marketing for products and projectsEnsures all retailer marketing materials are consistent and accuratePresents information to immediate teams and cross-functional teamsBuilds relationships across multiple organizationsTravels up to 50% of the time Basic Qualifications Bachelor's Degree AND a minimum of 5 years of previous Marketing or Sales experienceDemonstrated product or project management experienceDemonstrated proficiency with Microsoft Office applications, particularly Outlook, Word, and ExcelMust be detail-oriented and demonstrate the ability to work proactively and effectively with minimal supervisionAbility to prioritize and multi-task in a flexible, fast paced, and challenging environmentDemonstrated strong and effective verbal, written, and interpersonal communication skillsMust be team-oriented, possess a positive attitude and work well with othersDriven problem solver with proven success in solving difficult problemsExcellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standardsSuperior organizational and analytical skills with keen attention to detail and qualityAbility to partner with other team members utilizing feedback while working towards a collaborative outcome Desired Qualifications Bachelor's Degree in Marketing or BusinessDemonstrated leadership experience Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability. This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits