CEO/Executive Director

About the role

Yosemite Mariposa County Tourism Bureau (YMCTB) is the official destination marketing organization for Mariposa County, California. We share the stories, places, people, and experiences that make Yosemite Mariposa County a remarkable place to visit, while helping strengthen the local economy and support the communities that call this region home. Our goal is to invite visitors who value this special place, connect them with meaningful experiences, and ensure that tourism continues to benefit Mariposa County for generations to come.

The Yosemite Mariposa County Tourism Bureau (YMCTB) is a 501(c)(6) non-profit entity funded solely by a 1.5% Tourism Business Improvement District (TBID) assessment fee on overnight stays up to 30 days. YMCTB is governed by a Management District Plan and a Board of Directors consisting of registered lodging owners/managers, public entity representatives, and private citizens. The bureau’s core mission is to promote Mariposa County lodging as the preferred overnight destination for visitors traveling to the Yosemite National Park region. Messaging positions the destination as a year-round leisure, family, meeting, and conference destination, with a strategic focus on increasing off-season stays from October through May.

Responsibilities

• Provides strategic leadership and industry expertise to cultivate collaborative partnerships with local, regional, statewide, and national tourism and conference entities.
• Forecasts, develops, and manages all aspects of organizational finances and corporate compliance.
• Executes high-level organizational, managerial, human resource, and administrative duties.
• Delivers formal reports and strategic briefings to the Board of Directors during regular and special sessions.
• Recruits, trains, elevates, and evaluates staff personnel, overseeing performance reviews, salary structures, sales targets, and all talent management duties.
• Implements Board-approved policies and strategic initiatives.
• Authors and executes comprehensive annual marketing and sales plans.
• Contributes innovative marketing concepts, campaign ideas, and data-driven insights to complement the work of external agencies.
• Organizes and implements specialized tourism services such as developing and hosting familiarization tours.
• Builds and maintains strong relationships with tourism-related businesses, community leaders, elected officials, government agencies, regional tourism organizations, and other key stakeholders.
• Represents the Bureau at local, regional, state, and national tourism meetings, conferences, trade shows, and industry events.
• Maintains awareness of legislation, regulatory developments, economic conditions, environmental considerations, and other factors affecting tourism.

Skills

• Proven ability to translate Board direction into executable strategy, lead organizational planning, manage resources, make sound decisions, and drive both short- and long-term initiatives to completion.
• Demonstrated success developing and executing destination marketing, branding, communications, public relations, and business development strategies across leisure, group, and corporate markets, including identifying revenue, grant, sponsorship, and partnership opportunities.
• Strong financial and analytical capabilities, including budgeting, forecasting, resource allocation, market research, performance measurement, and the ability to interpret complex financial, legal, marketing, and research information.
• Proficiency with CRM platforms, geolocation traveler data, STR analytics, digital marketing, social media, Microsoft Office, communication platforms, and other business technologies.
• Exceptional relationship-building, negotiation, consensus-building, and diplomacy skills.
• Outstanding written, verbal, presentation, and public speaking skills, with the executive presence and credibility to influence diverse audiences.
• High level of professionalism, integrity, sound judgment, discretion, and responsiveness when managing inquiries, feedback, complaints, and sensitive organizational matters.
• Commitment to residing in Mariposa County full-time, with the ability and willingness to travel locally, regionally, and nationally and work occasional evenings, weekends, and holidays as required.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Tourism/Hospitality Management, Communications, Public Administration, or a related field; equivalent professional experience may be considered.
• Experience with, and knowledge of, specialized funding models, particularly TBIDs, preferred.
• 10+ years of progressive leadership experience in destination marketing, tourism, hospitality, economic development, or a related field, with deep knowledge of lodging, tourism, destination development.