Centralized Leasing & Marketing Specialist

Leasing & Marketing Duties

• Manage the prospective resident’s journey in various platforms by conducting follow up efforts related to phone, email, and SMS.
• Manage handoff follow ups from Landmark’s AI assistant.
• Evaluate lead capture vs. needed capture and communicate feedback to site team on traffic driver initiatives needed.
• Review neglected leads and traffic & event reports to assess data and trends – provide recaps to site team & regionals.
• Provide feedback on site team performance related to LEASE training protocol.
• Measure month to month pre-leasing performance over goals and share trends & feedback with site teams and regionals.
• Assist with specials roll out checklist.
• Schedule text communications & AI marketing messaging campaigns for prospects, encouraging them to next progression.
• Conduct outreach regarding partnership and housing opportunities in markets where the portfolio operates.
• Manage efforts in shared marketing sheet for tracking and bridge responses from groups to site team and regionals for next steps.
• Review current specials and evaluate marketing execution of planned events.
• Aid site team with purchasing items needed for upcoming marketing events.
• Send marketing emails and evaluate performance of messages.
• Ensure property has planned intentional marketing events for the upcoming month and collaborate on event planning as needed.

General Administration

• Work with Community Managers to audit lease management systems and reporting.
• Ensure team members comply with corporate policies and government laws on Fair Housing.
• Ensure confidentiality of client, resident, and company information.
• Prepare agendas for weekly performance recaps.
• Participate in weekly 4DX WIG sessions.

Customer Service

• Maintain a high level of customer satisfaction by understanding the needs and expectations of residents, prospective residents, clients, and vendors.

Education & Experience

• A high school diploma or equivalent required; bachelor’s degree strongly preferred.
• Minimum of 1 year experience of off-campus student housing leasing or conventional housing leasing.
• Previous experience in a hotel, restaurant, tourism management role is beneficial.

Preferred Knowledge, Skills & Abilities

• Demonstrated proficiency in all areas of residential property management operations preferred.
• Demonstrated proficiency in Microsoft Office Suite or related software.
• Entrata or related software experience preferred.
• Must possess excellent communication and interpersonal skills.
• Must be able to manage one’s own time efficiently.
• Must possess strong analytical and decision-making skills.
• Must possess strong customer service skills.
• Ability to work independently and take initiative.
• Excellent organizational skills to manage multiple tasks and priorities.

Work Environment

• The noise level in the work environment is usually moderate.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• The employee may infrequently drive a vehicle (intrastate and interstate travel) or be subject to air travel for purposes of Company business.

Pay

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Schedule

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Benefits

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Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.