CENTER PARCS - Healthy Weeks

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About the role

Commissioned by Center Parcs Europe, this project involved creating the visual design for the Healthy Weeks program, which focuses on physical activity and responsible eating. The goal was to inspire guests to adopt a healthier lifestyle during their stay at Center Parcs.

Key deliverables included:

• Leaflets and signage featuring information on how much physical activity is needed to burn specific calories, providing accessible and engaging insights into exercise and nutrition.
• Physical narrowcasting assets to support on-site communication.
• Online materials to promote the Healthy Weeks program across Center Parcs’ digital platforms, complementing offline efforts and maximizing reach.