Category Director

About the role

Traeger is seeking a Category Director to join our team. Reporting to the VP of Product, the Category Director will own the in-line, cross-channel product mix plan and partner with Program Management to deliver products that drive exceptional business results.

Responsibilities

• Create and execute global product innovation strategies for new categories and existing products
• Lead global category innovation efforts to ensure the product roadmap meets consumer needs in specific channels
• Contribute to costing analysis to determine optimal product effectiveness
• Own product quality for the product line
• Set overall MSRP strategy for category products, both consumer and trade
• Own product transition and inventory for new product introductions
• Initiate frequent interaction with consumers and trade to monitor performance and collect market and competitor data
• Prioritize and manage third-party product development partners
• Aid sales teams in developing and maintaining relationships with retailers and trade partners

Requirements

• Bachelor's degree in Business, Marketing, or related discipline
• Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods
• Firm grasp of marketing methods and processes to ensure growth
• Proven ability to develop and launch new products
• Confidence in actions and decisions to help drive a successful product launch
• Analytical, financial, and computer competence
• Strong consumer focus and interpersonal skills
• Exceptional communication and presentation skills
• Excellent analytical skills and the ability to negotiate
• In-depth knowledge of products and brands
• Ability to manage multiple projects simultaneously

Qualifications

• Firm grasp of marketing methods and processes to ensure growth
• Proven ability to develop and launch new products
• Confidence in actions and decisions to help drive a successful product launch
• Analytical, financial, and computer competence
• Strong consumer focus and interpersonal skills
• Exceptional communication and presentation skills
• Excellent analytical skills and the ability to negotiate
• In-depth knowledge of products and brands
• Ability to manage multiple projects simultaneously

Skills

• Product development and marketing experience
• Strategic planning and execution
• Costing analysis and profitability management
• Consumer insights and market research
• Relationship building and partnership management
• Product quality control and oversight
• MSRP strategy development
• Third-party product development coordination
• Sales team support and relationship management

Benefits

• Full medical/dental/vision package
• 401(k) to help with retirement planning
• Tuition reimbursement
• Individual professional development programs & initiatives
• Great discounts on all things Traeger

Pay

Negotiable based on experience and qualifications

Schedule

Full-time position