Casino Marketing Analyst

About the role

This senior individual contributor supports the Chief Marketing Officer in developing measurements and making recommendations for campaign optimization across a network of strategic business units. You will design, measure, and optimize direct marketing and media campaigns to drive customer lifetime value (CLV), incremental trips, and incremental revenue, using advanced analytics and AI-based modeling.

Responsibilities

• Design test-and-learn approaches (A/B, multivariate, control vs. test) for direct mail, email, SMS, app, and paid media
• Build and maintain AI/ML models (segmentation, propensity, churn, offer optimization, next-best-action)
• Analyze heavy direct marketing programs (reinvestment, tier, reactivation, high-value players) and connected media spend
• Develop frameworks to measure incrementality and distinguish true lift from natural behavior
• Partner with leaders across strategic business units to define KPIs and turn insights into clear recommendations
• Build dashboards and recurring reports on campaign performance, customer value, and media effectiveness

Requirements

• Undergraduate degree with 4+ years in analytics/marketing, or a quantitative graduate degree with relevant experience
• Deep experience in direct marketing analytics (direct mail, email, SMS, loyalty, reinvestment)
• Strong skills in AI-enabled modeling (e.g., propensity, look-alike, churn, optimization) using Python/R, SQL, or similar
• Experience with visualization tools (Tableau, Power BI, Looker, etc.)
• Ability to connect analytics to business outcomes (CLV, incremental revenue, profitability)
• Comfort working with large casino and loyalty datasets
• Self-starter, intellectually curious, highly collaborative, and adaptable

Qualifications

• Nice to have: Casino, gaming, hospitality, or entertainment experience
• Hands-on work with patron management systems (Konami), casino data warehouses, CMS, and player loyalty databases
• Experience with media mix, attribution, or cross-channel measurement

Skills

• Fluent in AI-enabled modeling and excited to use it to improve targeting, offers, and media effectiveness
• Intellectually curious and comfortable testing, learning, and iterating
• Think in terms of customer lifetime value, incremental revenue, and ROI instead of vanity metrics

Benefits

• On-site in Las Vegas, NV
• Travel as needed for property visits and cross-unit collaboration
• Reports to the Chief Marketing Officer and works closely with the VP of Advertising across five properties

Pay

TBD

Schedule

TBD