Case Study: Swissmem launches online experience during China’s CIMT

About the role

Swissmem is the leading association for Switzerland’s mechanical and electrical engineering industries (MEM industries) and related technology-oriented sectors. Swissmem enhances the competitiveness of its 1,200 member companies both domestically and internationally by representing their political interests, providing needs-based services, targeted networking, and market-oriented training for MEM industry employees.

The role involves supporting Swissmem’s digital transformation, particularly in China’s evolving marketplace, to improve collaboration productivity between the organization and its members. The goal is to create innovative digital solutions that protect and enhance Swissmem’s reputation while driving sustainable, diversified value growth in China.

Responsibilities

• Develop and maintain a one-stop digital platform (WeChat Mini Program) to bridge Swissmem and its members, enabling seamless connectivity and collaboration.
• Digitalize Swissmem’s offline expos, including event introductions, venue details, exhibitor information, product types, and sponsorship opportunities.
• Create and manage a dashboard for tracking user engagement and customer inquiries.
• Implement the Swissmem Lounge feature, allowing customers to RSVP online for offline lounge services to reduce staff workload during large events.
• Design and deploy the Swissmem Survey tool to collect member feedback on offline events.
• Oversee the Customer Centre, enabling users to leave messages for collaboration opportunities or inquiries about Swissmem.
• Ensure the platform serves as a 24/7 digital showcase for Swissmem members and their brands, promoting industry trends and sustainable brand visibility.

Requirements

• Experience in digital transformation projects, particularly in creating or managing WeChat Mini Programs or similar platforms.
• Strong understanding of China’s digital marketplace and consumer engagement strategies.
• Ability to design and implement features for event digitalization, user engagement tracking, and customer feedback collection.
• Proficiency in performance marketing and consumer engagement within the B2B or association sectors.
• Collaborative mindset to work with cross-functional teams, including creative talents and marketing specialists.

Benefits

The role offers the opportunity to lead a high-impact digital initiative in one of Switzerland’s key industrial sectors, with a focus on innovation and sustainable growth in the Chinese market. You will work with a dynamic team to shape the future of Swissmem’s digital presence and member engagement.