Global Digital Experience Manager

Key Responsibilities

• Define and execute the roadmap for a single global web and eCommerce platform, replacing multiple regional systems
• Establish governance for digital platforms, including CMS structure, templates, UX standards, and brand consistency
• Lead the design and optimization of the end-to-end digital customer journey, from discovery through purchase
• Drive integration of centralized product data to ensure consistency across all digital touchpoints
• Build and scale globally aligned eCommerce capabilities to support digital revenue growth

Marketing Automation & Digital Demand Generation

• Define and lead the global marketing automation strategy
• Build and scale automated lead generation, nurturing, and conversion workflows
• Integrate marketing automation with CRM and digital platforms to create a connected commercial ecosystem
• Partner with Global Marketing Communications and Global Market Development to enable campaign execution, lead management, and performance tracking
• Establish KPIs and dashboards to measure campaign effectiveness, lead quality, and ROI
• Drove adoption of marketing automation capabilities across regions through training, standards, and best practices

Customer Experience & Optimization

• Partner with regional marketing teams to enable localized execution within global standards
• Identify and prioritize opportunities to improve conversion rates, usability, and overall digital performance

Data, Analytics & Performance

• Develop and implement digital analytics capabilities, including performance tracking, reporting, and continuous optimization
• Own SEO/GEO strategy, website content structure, and ongoing content optimization efforts
• Use data and insights to drive continuous improvements in customer experience and campaign outcomes

Cross-Functional Leadership

• Lead cross-functional collaboration with IT, product management, sales, and marketing stakeholders to deliver integrated solutions
• Align digital, eCommerce, and marketing automation initiatives with overall commercial strategy

Team Leadership & Capability Building

• Build, lead, and develop a global digital team, providing direction, coaching, and capability development
• Establish scalable processes, documentation, and governance to support global consistency and efficiency