From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital Solution

About the Role

For the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to help members navigate pandemic-era challenges has evolved into a full-fledged event hub, connecting over 1,200 member companies and making every step of the exhibition smoother and more engaging.

Before the Event: Planning Made Simple

• Attendees could register for the Swiss Lounge and Swiss Evening, browse agendas, explore venue maps, and check exhibitor lists — all within a single platform.
• Essential documents and guides were available for instant download, eliminating the frustration of hunting through emails or websites.
• Seamless bilingual support ensured international guests could navigate effortlessly, arriving informed and confident.
• Bilingual switch for exhibition details and exhibitor lists.

During the Event: Faster, Smarter, More Connected

• QR code check-ins allowed visitors to enter the venue quickly, cutting wait times and starting the day stress-free.
• Live surveys captured instant feedback, giving Swissmem actionable insights while sessions were still underway.
• Networking became effortless: exhibitors, members, and visitors could connect in real time, turning casual encounters into meaningful professional relationships.
• Event registration and survey integration.

After the Event: Insights and Lasting Impact

• The Mini Program kept the conversation going with photo galleries, post-event surveys, and highlights.
• Data from registrations and engagement revealed attendee preferences, guiding Swissmem’s planning for future events.
• Beyond logistics, the platform strengthened Swissmem’s presence in China, keeping members engaged long after the exhibition ended.
• Photo gallery and post-event content available.