Campaign Manager, Vertical

About the role

The Senior Campaign Marketing Manager, Industry Verticals is a new role on our Global Programs team. You will be Box's marketing lead for two to four of our fastest-growing verticals, including Life Sciences, Public Sector, and FSI. Your responsibilities include translating Box's horizontal campaigns into industry-specific narratives, building integrated campaign frameworks, orchestrating full-funnel programs, aligning GTM across marketing, sales, and customer success, accelerating the buyer journey, and managing budgets and timelines.

Responsibilities

• Build the integrated vertical campaign framework
• Orchestrate full-funnel programs
• Design the end-to-end campaign architecture
• Align GTM across marketing, sales, and customer success
• Accelerate the buyer journey
• Own performance end-to-end

Requirements

• 8+ years of B2B marketing experience, with at least 3 years in integrated campaign, demand generation, or vertical/industry marketing roles at a SaaS or enterprise software company
• Proven track record designing and executing integrated campaigns that drove measurable pipeline and revenue impact
• Experience marketing into one or more of Box’s growth verticals (Life Sciences, Media & Entertainment, Retail) is strongly preferred
• Fluency in vertical-specific buyer journeys, regulatory landscapes, or industry events is a plus
• Skilled across the demand gen toolkit: ABM, content marketing, lead nurture, marketing automation, paid and organic social, SEM, content syndication, email, and executive events
• Strong analytical instincts — you can diagnose funnel health, read a dashboard, and turn data into the next smart campaign decision
• Excellent project management and stakeholder skills; you can orchestrate cross-functional teams without formal authority and keep senior leaders confidently informed
• Familiarity with Marketo, Salesforce, Tableau, and 6sense (or a comparable ABM platform) preferred

Qualifications

• Bachelor’s degree or equivalent experience

Skills

• Growth mindset
• Leverage AI to make faster, smarter decisions

Benefits

Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as: knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information, check out our benefits and perks.

Pay

United States Pay Range: $155,500 USD - $170,000 USD

Schedule

Boxers are expected to work from their assigned office a minimum of 3 days per week.